Marketing organizations are increasingly adopting artificial intelligence to help analyze data, uncover insights, and deliver efficiency gains, all in the pursuit of optimizing their campaigns. The era of AI augmentation to assist marketing professionals will continue to gain momentum for at least the next decade. As AI becomes more pervasive, this shift will inevitably reshape the makeup and...

Picture a world where your professional services business operates like a well-oiled machine, effortlessly balancing resources, predicting project outcomes, and communicating with precision. This isn’t a far-off dream—it’s the reality that Artificial Intelligence (AI) is bringing to the professional services industry right now. As the lines between human expertise and...

We believe that the journey of developing software is as tough as quality assurance (QA) engineers want to release high-quality software products that meet customer expectations and run smoothly when implemented into their systems. Thus, in such cases, quality assurance (QA) and software testing are a must, as they play a crucial role in developing good software. Manual testing has limitations...

The term robot was invented by the Robotics Institute of America in the late 1940s as a machine that executes mechanical functions just like human beings but lacks the same “sensitivity” as a human. Initially, robots were designed and employed to work like humans, especially in the manufacturing industry, FMCG industry, and automotive industry, but later, robotics engineers observed...

In the last few years, we have witnessed that the digital landscape’s boundary between reality and fiction has become increasingly blurred thanks to the advent of deepfake technology. While the intention of developing deep fake technology was purely for entertainment and other legitimate applications, in recent times it has become infamous for spreading misinformation. This technology can...

Generative AI technology like ChatGPT has brought the world one step closer to the futuristic society envisioned by forward-thinking science fiction writers. But will this future be a utopian or dystopian one? Time will tell. In the meantime, businesses must understand and leverage AI’s burgeoning influence over the zeitgeist to build favorable public sentiment about their brand’s...

The holiday season brings a significant surge in demand for customer service, driven by the rise of online shopping. Businesses increasingly turn to artificial intelligence (AI) and automation to bridge the gap in support during these high-pressure periods. With AI-powered tools like chatbots and automated systems, companies can handle demand spikes effectively without compromising performance....

Cybersecurity breaches are increasingly common among small and medium businesses (SMBs), making them ideal targets for cybercriminals. Due to limited budgets, lack of expertise, and the misconception of being “too small to be targeted,” many SMBs operate with minimal cybersecurity defenses. Unfortunately, this vulnerability is exactly what cyber attackers rely on, exploiting weak...

Leads are gold — but ineffective management lets them slip through your fingers. Fewer than 30% of leads ever get contacted, and that’s costing you business. Speed matters, and in today’s hyper-competitive world, automation plugs the leak. Forget tedious manual processes. Lead management automation closes the gap between leads and sales. But it’s not just about...

The amalgamation of artificial intelligence (AI) and wearable technology has transformed how healthcare providers monitor and manage patients’s health through emergency responses, early-stage diagnostics, and medical research. Therefore, AI-powered wearables are a boon to the digital era as they lower the cost of care delivery, eliminate healthcare providers’ friction, and optimize...