How does Search Engine Results Page (SERP) work for websites ? After a user makes a search query, the page is returned by the search engine. Paid search and pay-per-click (PPC) ads are often included in search engine results pages (SERPs) in addition to organic search results.There are many digital marketing companies in India that work to improve website's SERP. Since users are more likely to click on results at the top of the page, ranking position...