As per Maximize Market research, a global business research and consultancy firm, the total global market for Loyalty Management Market dynamics, structure by analyzing the market segments and projects the Market size.

The 34 countries that are supposed to be desirable travel destinations for industry stakeholders are covered by the report. The important players chosen for benchmarking and profiling are chosen based on their probable investment criteria, regional dominance, and global reach. The supply-side contribution of each local, regional, and international actor to the overall market has been taken into account.

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Global Loyalty Management Market size was valued at US$ 8.75 Bn. in 2021 and the total revenue is expected to grow at 15.2 % through 2021 to 2029, reaching nearly US$ 27.15 Bn.

Loyalty Management Market Overview:

In order to determine the total size of Loyalty Management market by countries and segments, the report conducted a micro level analysis of each nation. The size of the regional and global markets is assessed using a bottom-up methodology. By doing a micro-level analysis of each country, it is possible to determine the contribution of the unorganized market to the overall market size. The Loyalty Management market determine the extensive research for the business firm, and provide the latest drivers, restraints, and opportunities for Loyalty Management market. The results are then verified through interviews with local business leaders. The secondary research and analysis of the same are done using both paid and unpaid data bases. Consumption in each country by kind and supply by each player are sourced from legitimate government databases, paid databases, and, in the case of listed firms, company annual reports. If a company's annual reports are not made public, they might be obtained from the tax department of the local government.

Loyalty Management Market Dynamics:

MMR Research is a targeted and practical research approach that makes it possible to examine the key market dynamics by both established and developing regions of the globe. Additionally, our experts undertake in-depth analyses of geographical areas to give clients and organisations the chance to excel in specialised industries and grow in developing global markets. This market research study also highlights the dynamically shifting Player landscape that affects the market's growth.

Artificial Intelligence (AI) and associated technologies are increasingly being utilized in a variety of businesses to improve their most critical processes. Most industries, particularly those with regular client interactions, place a premium on loyalty management. One of the most popular developments in this sector is the integration of AI with loyalty networks, as AI helps organizations evaluate customer behavior and predict purchasing patterns. Organizations can also offer customized products and services to their clients because of AI's ability.

Additionally, Walgreens, a US pharmacy chain, personalizes its deals based on clients' purchase histories and keeps them informed about relevant corporate events and promotions. As a result of brands' growing use of AI to secure consumer loyalty, the loyalty management industry is likely to grow during the forecast period.

Loyalty Management Market Segment:

Based on Solution, the global Loyalty Management market is segmented into Customer Loyalty, Channel Loyalty, and Employee Retention. The Customer Loyalty segment held the largest market share of 40.3% in 2021 and is expected to remain in its leading position during the forecast period. When compared to other competitors, a committed client spends more on premium brands. Additionally, devoted customers invite their employees, family, and co-workers about their positive experiences with the brand, resulting in an increase in sales and growth in revenue. As a result, client loyalty solutions are quickly becoming the most important growth driver.

Based on Vertical, the global Loyalty Management market is segmented into BFSI, Retail & Consumer Goods, Healthcare & Life Sciences, Manufacturing, IT & Telecommunication, Travel & Hospitality, Media & Entertainment, and Others. The Retail & Consumer Goods segment held the largest market share of 20.1% in 2021. The growth of the manufacturing segment of the loyalty management market is driven by the consumer-centric approach followed by the manufacturing companies, along with the increased need to retain their existing customers. The manufacturing industry is anticipated to adopt loyalty management solutions to enhance the experience of customers from the point of purchase to post-purchase services.

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Regional Analysis:

On the basis of geography, the Loyalty Management market is segmented into 5 main regions and they are- North America, Europe, Asia Pacific, the Middle East, Africa, and South America respectively.

Research methodology:

• The size of the global Loyalty Management market is estimated and validated using the top-down and bottom-up methodologies.
• Different industry classification standards are strictly adhered to by players in order to reach an exhaustive list of functional and relevant players. A thorough validation test is also carried out in order to locate the most pertinent players for the survey in the Loyalty Management market.
• With the aid of paid databases like Factiva, Bloomberg, etc., priority lists are sorted depending on revenue generated based on most recent reporting.
• Finally, the questionnaire was defined and specifically designed to meet all the needs of collecting primary data by prior appointment, targeting the main target groups, incl. This helps us collect data on player revenue, operating cycle and expenses, profit and product or service growth, among other things. Almost 70-80% of the data is collected through primary media and further validated through various secondary sources including regulators, World Bank, associations, company websites, SEC filings, OTC BB, USPTO, EPO, annual reports, press releases etc.

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Loyalty Management Market Key players:

• Oracle Corporation
• Kobie
• IBM Corporation
• Comarch SA
• Bond Brand Loyalty
• Antavo
• TIBCO Software, Inc.
• Maritz Motivation, Inc.
• ICF International, Inc.
• Epsilon
• Capillary Technologies
• Blue Ocean Contact Centers, Inc.
• Aimia, Inc.
• SAP SE

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