How Big is the Middle East & Africa Application to Person (A2P) Messaging Market?

The Middle East & Africa Application to Person (A2P) Messaging Market is projected to grow at a CAGR of around 4.2% during the forecast period, i.e., 2023-28. The market growth is favorably fostered by enterprises’ commercial and business requirements to connect with their consumers and bring in new consumers by propagating their business through messaging. Besides, as the region is expected to witness increasing urbanization & spreading development in numerous sectors, the demand for a direct connection between businesses & consumers through A2P messaging is bound to rise, moving the industrial ascension.

Market Statistics

  • Market Growth Rate (CAGR): 4.2% from 2023-2028

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Middle East & Africa Application to Person (A2P) Messaging Market Insight:

Driver-

Spreading Digitalization & Increasing Mobile Subscriptions

The rapid adoption of digitalization resulting in an increasing number of mobile subscriptions, facilitates communication through A2P messaging systems driving the industry. With increased accessibility to smartphones, the availability of cheaper options, and the shift of consumers to communication through the Internet, the adoption of emerging technology is extending the enhancement of the market. Additionally, increasing mobile phone users facilitates communication between enterprises, businesses, application developers, and consumers, efficiently adding to the market value.

Moreover, the addition of improved features for consumers, such as notification of new offers, alerts, easy verifications, and promotional messages, further strengthens the dependency on such messaging and communication systems fueling the industrial expansion.

 Middle East & Africa Application to Person (A2P) Messaging Market Segmentation:

The report has segmented the market into the following categories:

By Component

  • Platform
  • Services

By Application

  • Authentication Services
  • Promotional and Marketing Services
  • Customer Relationship Management Services
  • Pushed Content Services
  • Interactive Messages
  • Others

By Deployment

  • On Premises
  • Cloud

By Traffic

  • Local
  • Multi-country

By End Users

  • Banking, Financial Services, and Insurance
  • Retail and eCommerce
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others

By Country

  • UAE
  • Saudi Arabia
  • Qatar
  • Oman
  • Turkey
  • Egypt
  • South Africa
  • Morocco
  • Nigeria
  • Rest of Middle East & Africa

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Competitive Landscape:

  • Route Mobile
  • Comviva Technologies FZ-LLC
  • Tata Communications
  • Orange
  • China Mobile
  • Global Message Services
  • Infobip
  • Syniverse
  • Sinch
  • Twilio
  • Others.

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key Highlights of the Report:

  • Market Performance (2023-2028)
  • Strategic Recommendations
  • Current, Historical and Future Market Trends
  • Market Drivers and Leading Competitor
  • SWOT Analysis
  • Structure of the Market
  • Comprehensive Mapping and Recent Advancement

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