The U.A.E. color cosmetics industry is rising due to surging disposable income, increasing consciousness, and growing demand for organic color cosmetics, along with the proliferation of digital marketing channels and influencers. Moreover, the rising number of women in the workforce proliferates the color cosmetics market.
The U.A.E. color cosmetics industry is projected to generate $769.7 million in 2030. Under the type segment, luxury products are predicted to experience the fastest growth. It is led by rising personal income, and increased investments to maintain a lavish lifestyle. Wealthy people are the top consumers of luxury products, as they are expensive.
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Under the product segment, the highest revenue-generating product is facial make-up. It is led by the growing demand for natural facial color cosmetics, including facial compacts, blushes, foundations, bronzers, and highlighters.
Moreover, the rising women's workforce and growing focus on women in enhancing their appearance has caused a significant rise in facial make-up products. In addition, under the consumer group segment, women are the fastest-growing category in the color cosmetics industry of the U.A.E. It is led by the increasing expenditure power of women.
Furthermore, the rising number of working women, increasing GDP per capita, growing women's awareness of diverse products, as well as rising cosmetic and fragrance products consumption, due to massive promotional activities to boost the sales of women's active color cosmetics.
Under the city segment, Dubai holds a significant share of the color cosmetics industry of the U.A.E. It is attributed to rising per capita expenditure on cosmetic products, surging women workforce, and increasing cosmetics sales through online channels. Moreover, cosmetic and fragrance products are consumed significantly in the country due to the more wealthy and more cosmopolitan population of the country.
The key companies of color cosmetics are increasingly launching products. For instance, RAMICOS Cosmetics, a start-up launched numerous products with new formulas that are vegan, clean, and freshly packed in August 2021. Similarly, Rare Beauty, a brand by popstar and actor Selena Gomez, was launched in May 2021, in the U.A.E.
People are increasingly using color cosmetics to enhance their look such as lipsticks, eyes shadow palettes, nail paints, as well as hair color items. Moreover, the growing adoption of color cosmetics among young and working women boosts industry growth. Moreover, social media sites play a crucial role in surging the consumption of cosmetic products to look good.
Photocentric social media networks which focus on physical appearance enable photo sharing to a specific audience at any time. It leads to increasing consciousness on appearance, resulting in boosting the demand for color cosmetics.
Youtube, Instagram, Facebook, Twitter, Pinterest, and beauty blogs are the major online platforms that significantly influence consumers for trying new cosmetic products. There are around 1,000 beauty influencers. The top influencer is Annabella Hila, Joelle Mardinian, Najla Kaddour, Fyza Ali,