Global competitive intelligence market is anticipated to grow at a CAGR of 10.3% during the forecast period. Competitive intelligence tools have become an important tool for businesses to compete and adapt to changing market trends. The competitive tools enable the business to gather, analyze, and share information on competitors and customers. This in turn helps companies gain a high-level view of the market scenario, identify competitors, and gain insights into their competitor's strategies and tactics. This kind of information gathered by businesses helps them make informed decisions and provides new directions to work in shifting market dynamics. While custom market research or market intelligence software can be expensive, there are affordable and usable competitive intelligence solutions that can level the playing field for smaller businesses.
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Tools such as Kompyte, G2 Crowd, Market Explorer, Craft, and Social Searcher provide real-time insights and help businesses understand their competition. Such tools help boost search engine optimization and reveal growth opportunities based on objective, accurate competitor data. Additionally, businesses utilize top competitive intelligence tools such as Similarweb, Semrush, Reputation, Klue, SE Ranking, Crayon, Ahrefs, and Serpstat to track, collect, store, analyze, and disseminate information and insights about competitors, enabling them to gain a deeper understanding of their competition and make informed decisions to stay ahead in their industry.
Also, the market player in the market is coming up with new and advanced solutions for providing competitive analysis of the market which is contributing positively to the growth of the market. For Instance, in December 2019, Contify, the AI-enabled market intelligence platform for enterprises, enhanced its offering with the launch of fully customizable portals to organize intelligence into separate modules for teams serving different functions and business verticals. The portals are designed to serve as a centralized intelligence hub to drive faster access to competitive insights relevant to a specific team whilst storing the intelligence in a common platform for easy cross-reference.
Global Competitive Intelligence Tools Market Report Segment
By Type
- On-Premise
- Cloud-Based
By Application
- BFSI
- IT & Telecom
- Automotive
- Retail
- Healthcare
- Education
- Others
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Competitive Intelligence Tool Market Report Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Middle East & Africa
- Latin America
Company Profiles
· 6senseInsights, Inc.
· Alexa Internet, Inc. (Amazon)
· Alphabet Inc. (Google LLC)
· ArchIntel
· Brandwatch
· CI Radar
· Comintelli
· Athena Information Solutions Pvt. Ltd. (Consensus Point)
· Crayon Software Experts India Pvt. Ltd.
· Digimind
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