The global hair accessories market is anticipated to grow at a CAGR of 12.0% during the forecast period. Consumer shopping behaviour is shifting to online stores and platforms due to the wide availability of products, the convenience of any-time and anywhere shopping, last-mile delivery, safe payment getaways, various discount offers, and others. Such factors are encouraging consumers to opt for the online distribution channel. With growing consumer preference for the online platform, key companies are adopting online distribution channels to offer products to consumers. For instance, in January 2020, Forever 21 switched to e-commerce businesses with an aim to target consumers in Canada, Asia-Pacific, and Latin America. As per the company, post-switching to e-commerce channels, the demand from international shoppers for brand products has increased.
Furthermore, social media and the latest trends have changed the consumer perception of hair accessories. Through social media, people are now more aware of the latest hair accessories. The growing number of celebrity interactions through paid partnerships and brands, as well as the growing number of social media influencers, have changed public perception of hair accessories through tutorials, makeover videos, and other forms of digital media. As the number of smartphone users is rapidly increasing, more users will use social media therefore, the chances of getting influenced increase thus the hair accessories market will grow. For instance, in 2020, the number of smartphone users reached 5.22 billion by the end of 2020, which represents 66% of the world's population.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Product
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- including Claire’s, H&M, Forever 21, Annie International Inc., L. ERICKSON, Silke London, Invisibobble and others.
Hair Accessories Market Report Segment
By Product
- Clips and Pins
- Wigs and Extensions
- Elastics and Ties
- Headbands
- Others
By Distribution Channel
- Supermarkets and Hypermarkets
- General Stores
- Online
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Hair Accessories Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Annie International Inc.
- Bunzee Bands, LLC
- Claire’s Stores Inc.
- Creative Findings LLC
- Forever 21 (Aditya Birla Fashion & Retail Ltd.)
- Hair Drama Co.
- H&M Group
- Jennifer Behr LLC
- New Flag GmbH (Invisibobble)
- Riot Custom Accessories (Legend Web Works, LLC)
- SILKE London
- SOQ
- SwirlyCurly, LLC
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