The global nootropics market is anticipated to grow at a CAGR of 14.1% during the forecast period (2024-2031). New and effective product launches is anticipated to drive the demand for nootropics, thereby is driving the market growth. For instance, in March 2023, Beverage label Savvy launched a nootropic-infused beverage range designed to optimize cognitive performance. The beverage range is available in two variants: Savvy Coffee and Savvy Drink. Savvy Coffee comes in coffee pods and coffee powder, both with biodegradable compostable packaging.
Further, in October 2022, Southern California-based nootropics brand Troomy launched its product line of adaptogenic mushroom gummies. Formulated to help support a wide range of lifestyles and functional needs, Troomy Mushroom Gummies are available in a variety of super-powered mushroom blends and flavours. For focus, the company offers Lion's Mane Mushroom Gummies (Tangerine Passionfruit). For Boost, the company offers Cordyceps Mushroom Gummies (Lemon Lime); For Calmness, the company offers Reishi Mushroom Gummies (Pineapple Peach); For effective sleep, the company offers Reishi + Melatonin Gummies (Black Raspberry)
Furthermore, in August 2022, Snack brand Mindright has launched: a “first-of-its-kind” range of popped chips infused with brain-boosting nootropic ingredients. The latest range comes in three flavours – Chili Lime, Cinnamon Churro and Tumeric Ranch. The popped chips are made using the brand’s signature nootropic concoction, which features ginseng, lion’s mane and L-Theanine, as well as vitamins B6, B12 and antioxidants that benefit energy, mood and focus. The chips are made with 100% avocado oil, in place of traditional oils such as canola and soybean.
In May 2022, Solaray announced the launch of Solaray SharpMind: a collection of advanced nootropics expertly crafted with clinically backed nutrients, adaptogens and fermented organic mushrooms designed to support mental and emotional well-being. Five unique formula includes stress, energy, focus, mood, and sleep — offer targeted support for specific cognitive requirements.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Form
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- including Pfizer Inc., GlaxoSmithKline plc, Novartis AG, Mylan N.V., and Teva Pharmaceutical Industries Ltd. among others.
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Nootropics Market Report Segment
By Form
- Capsules/Tablets
- Powder
- Drinks
By Distribution Channel
- Online
- Offline
Nootropics Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- AstraZeneca Plc
- Cephalon A/S
- GlaxoSmithKline plc
- Johnson & Johnson Private Ltd.
- Kimera Koffee
- Koios Beverage Corp
- Mental Mojo, LLC
- Mylan N.V.
- Novartis AG
- Onnit Labs, Inc.
- Opti-Nutra Ltd.
- Pfizer Inc.
- Reckitt Benckiser Group PLC
- Reckitt Benckiser Group plc
- Sanofi SA
- Savvy Beverage
- Teva Pharmaceutical Industries Ltd.
- TruBrain Inc.
- Wolfson Brands (Noocube)
- Zhou Nutrition LLC
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- We cover more than 15 major industries, further segmented into more than 90 sectors.
- More than 120 countries are for analysis.
- Over 100+ paid data sources mined for investigation.
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