The global hibiscus flower powder market is growing at a significant CAGR of around 7.0% during the forecast period. Hibiscus flower powderis produced from the sepals of the hibiscus sabdariffa plant. It has wide presence in ayurvedic medicine (jaswand) to prevent premature graying and stimulate thicker hair growth. Along with cosmetics, the hibiscus flower powder has wide applications in pharmaceutical and food & beverages. Hibiscus rosa-sinesis (hibiscus) have several medicinal and anticancer properties, which assist in the treatment of breast cancer. However, the research is still going on and the approval for the treatment of cancer with hibiscus flower powder is yet not received.

In addition, the hibiscus flower powder can be used in the treatment of gall bladder and kidney stones. Hibiscus flowers act as a uricosuric and diuretic substance in patients dealing with urologic disorders. Along with this, the hibiscus flower powder is further driven by its increasing adoption in depression, menstrual cramps, liver health, digestion, and weight management. Therefore, such huge applications of hibiscus flower powder in pharmaceutical will further augment the market growth during the forecast period. In food & beverages, the hibiscus flower powder is used in tea, jams, and other applications. It is available in the market in the form of tea bags and capsules. A significant market is estimated hibiscus flower powder in India, South Korea, and Malaysia. However, a lack of awareness regarding the benefits of hibiscus flower powder will affect the market growth during the forecast period. 

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Market Coverage

  • Market number available for – 2023-2031
  • Base year- 2023
  • Forecast period- 2024-2031
  • Segment Covered- By Source, By Product Type, By Applications
  • Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others

Hibiscus Flower Powder Market-Segmentation

By Application

  • Processed & Convenience Foods
  • Beverages
  • Meat & Fish Products
  • Others (Soups and Spice Mixes) 

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Hibiscus Flower Powder Market– Segment by Region 

North America

  • United States
  • Canada

Europe

  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe

Asia-Pacific 

  • China
  • Japan
  • India
  • Rest of Asia-Pacific

Rest of the World

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