Protein Supplements Market Overview:
Protein supplements are designed to substitute the nutritional gaps occurring in the daily diets of the consumers. Due to urbanization and busy lifestyle, maintaining a proper nutritive diet is getting hard for the individuals. Growing health care concerns and focus on leading a healthy lifestyle is inclining the consumers towards the inclusion of protein supplements in their diet.
Germany Protein Supplements Market is at the forefront of Europe's health and wellness industry, driven by a strong fitness culture, increasing health awareness, and a growing demand for functional foods. As Germans prioritize physical fitness and overall well-being, protein supplements have become an integral part of their dietary regimen. From whey protein isolates to vegan protein blends, the market offers a wide range of products to cater to diverse consumer preferences. Key trends shaping the market include the rise of clean-label formulations, sustainable packaging, and personalized nutrition solutions. With stringent regulations ensuring product safety and quality, Germany's protein supplements market continues to attract both domestic and international manufacturers seeking to capitalize on the country's affluent consumer base and appetite for innovation.
Protein Supplements Market Size Anticipated to Grow at a CAGR of 8.6% with USD 42.84 billion by 2022-2030, Market Research Future, a firm that expertise in market reports related to Food, Beverages and Nutrition sector among others, has availed a report asserting the expansion of the global protein supplements market at a CAGR of 8.6% by 2030.
The changing lifestyles and growing awareness of disorders caused due to protein deficiency is rerouting the attention of the consumers towards protein supplements. The rise in per capita health care cost and increased protein supplement visibility on online as well as offline platforms is tilting the consumer interest over adopting protein supplements to fill in the nutritional gaps in their diets. The rising awareness of healthy lifestyle, importance of exercise and increasing demand for supplements providing higher nutritional value to the mainstream diet is acting as a driving force for the global protein supplements market. The increase in research and development expenditure in healthcare sector is augmenting the expansion of protein supplements market on a global level. The rising trend of strength gaining exercises and the popularity of resistance training for women is increasing the demand for authentic protein supplements in the global market. The abundance and easy availability of natural raw materials required for the production of protein supplements is one of the factors for the brisk growth of the protein supplements market. The inclination towards sports, athletics and daily workouts to lead an active lifestyle is augmenting the demand for protein supplements in the regular diets of the individuals, resulting the proliferation of global protein supplements market during the forecast period.
Market Segmentation:
The global protein supplements market has been segmented on the basis of source, application, form and region. On the basis of source, the market is segmented into animals, plants and others. The plant sourced protein supplements are dominating the global market with more than 50% of market shares.
On the basis of application, the market is segmented into foods, beverages, nutraceuticals, sports nutrition, pharmaceutical and others. As asserted by MRFR, the nutraceutical-based application will continue to dominate the market with more than 55% of market shares and the CAGR of 5.14% during the forecast period.
On the basis of form, it is segmented into powder, bars, liquids and others. On the basis of region, the market is segmented into North America, Europe, Asia Pacific (APAC) and the rest of the world. The powder form of protein supplements will dominate the global market with CAGR of 4.81% as affirmed by MRFR.
Competitive Landscape:
From last few years, the prominent players in the global protein supplement market are investing extensively on the launch of new products. Business expansion through strategic mergers and acquisitions is aiding these players to penetrate the potential market in the developing economies along with the market across the globe. Availability of larger consumer base in developing and developed countries is triggering competitive trend in the market.
The global Protein Supplements Market Companies are Glanbia Plc. (Ireland), Archer Daniels Midland Company (U.S.), Herbalife Ltd (U.S.), GNC Holdings Inc. (U.S.), Amway (U.S.), Abbott Laboratories (U.S.) and others.
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