The allure of outdoor activities has been steadily growing in North America, fueled by a surge in camping, hiking, and beach outings. As a result, the market for outdoor structures and portable seating solutions, including beach and camping chairs, has witnessed significant expansion. This article delves into the current landscape of the North America outdoor structures & beach chair/camping chair market, highlighting key trends, driving factors, and future projections.
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Market Overview: In 2022, the North America outdoor structures & beach chair/camping chair market was valued at US$ 1.9 billion, and it is anticipated to register a robust CAGR of 4.8% from 2023 to 2031, reaching US$ 2.8 billion by 2031. Analysts attribute this growth to the increasing popularity of outdoor activities and the evolving preferences of consumers, especially in the United States, the most mature market in the region.
Factors Driving Market Growth:
- Rise in Outdoor Activities: The burgeoning interest in camping, hiking, and beach outings, particularly among the younger demographic, has propelled the demand for portable seating solutions like camping chairs and beach loungers.
- COVID-19 Impact: The COVID-19 pandemic prompted a shift towards remote work and distance learning, leading consumers to seek outdoor structures for additional space. This trend contributed to the market's growth as individuals looked to enhance their outdoor living areas.
- Technological Advancements: Manufacturers are investing in research and development to create innovative products at competitive prices. Additionally, the expansion of e-commerce platforms has opened up new avenues for sales, enabling companies to reach a wider consumer base.
- Diverse Product Offerings: Outdoor structures are being designed with an array of features such as built-in shade, cup holders, and sand-resistant legs, catering to varying consumer preferences and enhancing market demand.
Market Segmentation: The market encompasses a range of products tailored to different outdoor activities. Campsite chairs, beach lounge chairs, and camping chairs each offer unique features designed to enhance user comfort and convenience.
Country Outlook: The United States dominates the North America outdoor structures & beach chair/camping chair market, driven by increased spending on outdoor activities and the presence of numerous local manufacturers. Consumers in the U.S. exhibit a preference for eco-friendly and durable outdoor structures with additional features like fire and water resistance.
Key Players and Developments: Leading players in the market include Handy Home, ShelterLogic Group, Suncast Corporation, and Tuff Shed, among others. These companies are focusing on product innovation, expansion of distribution channels, and strategic collaborations to maintain a competitive edge. Recent developments, such as ICECO's high folding back outdoor camping chair and Stüssy and Helinox's collaboration on a new beach chair, underscore the industry's commitment to meeting evolving consumer needs.
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