The functional coffee market size is expected to register a rapid revenue CAGR of 4% over the forecast period. This growth can be attributed to increasing awareness of the benefits of functional coffee, changing lifestyle preferences, increasing popularity of natural and organic products, high preference for convenience food and beverages, and ongoing research and development activities in the food and beverage industry.
Functional coffee products are coffee beverages enhanced with additional ingredients such as vitamins, minerals, adaptogens, collagens, herbs and spices, nootropics, L-theanine, and MCT oil to provide specific health benefits beyond the conventional effects of caffeine. These ingredients along with the rich flavor of coffee provide various advantages such as increased energy, enhanced metabolism, improved focus, better skin, heart health, and immunity.
Functional coffee is available in various forms such as instant coffee, ground coffee, and ready-to-drink beverages, and on online platforms, supermarkets and hypermarkets, specialty stores, coffee shops, and cafes. These coffees are rapidly gaining popularity as more and more people are focused on good health and wellbeing. Other factors such as growing consumer interest in maintaining good health and fitness, rising prevalence of chronic diseases, high focus on building stronger brand recognition and trust, and rising availability of various types of functional coffees across multiple offline and online platforms are expected to drive global market growth going ahead.