The Indian mouth freshener industry is growing at a CAGR of 15.9% during the forecast period (2024-2031). The major factors driving the market growth include the increasing consciousness of personal hygiene among the urban population. This is leading to a potential increase in the demand for oral care products such as flasks, mouthwashes/ dental rinses, and more. The market is anticipated to surge with the acceptance of such products in the second and third-tier cities as well. Some other factors contributing to the growth of the market include nutritional status, tobacco consumption, smoking, and alcohol consumption. The increased demand for aesthetic dentistry procedures and the need for long-term sustenance of the procedure’s results is boosting the Indian mouth freshener market growth.
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Indian Mouth Freshener Market at Glance
- According to a report by the World Health Organization (WHO), half of the global population suffers from oral problems. This is leading to a wide acceptance of oral hygiene products.
- Based on the region, the market is segmented into North India, West India, East, and Northeast India, South India, and Central India, with South India representing the highest consumption of mouth fresheners. The East and Northeast India are marking the highest growth percentage during the forecast period.
- The wide acceptance of the products among the masses has also resulted due to the consumer education initiative, of the benefits of using branded oral-care products, which are made available at a range of prices.
- The market growth is also affected positively by the amendments in the product portfolio and packaging strategy. This includes the introduction of sugar-free mouth fresheners and products that contain caffeine, ginseng, guarana, and other chemicals. These are seen as an opportunity by the consumers to enhance their gum health and breath freshness, which is increasing its demand. In addition, advanced packaging designs and materials, such as flip-top base packaging or sliding door-type packaging, are expected to boost the demand for these products.
- Also, as the major players are concentrating on the expansion of their distribution channel, the retail store segment is anticipated to dominate the market share, attributed to the presence of a high number of outlets and convenient product availability.
- The online store is also contributing considerably to the industry growth, with the establishment of reliable doorstep delivery, simple replacement, and an increasing number of online portals.
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- The business growth, however, can be restrained due to the rising concerns of the consumption of chemicals, among the consumers. Thus, some market leaders are redirecting themselves to the production of non-chemical mouth fresheners, with a motive of raising awareness and dispelling myths, to somehow balance the sales of the mouth fresheners.
Some of the major market players in the Indian mouth freshener industry are Colgate-Palmolive India, Kothari Products Ltd, DS Group (Dharampal Satyapal Limited), Hindustan Unilever, Dabur India, Manikchand Group of Companies, and Kothari Products Ltd. and more. Additionally, the rising frequency of chronic diseases such as diabetes and asthma has increased global demand for medication oral sprays, paving a new opportunity for the key players in the oral spray market.
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