As per the MRFR reports, the global organic baby bathing products market size is likely to acquire a market size of over 1.60 billion by the end of 2030 while flourishing at a healthy CAGR of over 7.50% during the forecasted era from 2022 to 2030.

Baby bathing is crucial for the baby's health, wellness, and hygiene. Babies have sensitive skin that needs proper cleansing, particularly nappy areas and skin folds. Organic baby bathing products are made from natural and synthetic ingredients. The global organic baby bathing products market has witnessed massive growth due to the increasing vegan population and growing incidences of skin rashes. Furthermore, the growth in awareness among parents about the benefits of proper care of their babies is also likely to impact the organic baby bathing products market positively. On the other hand, the high costs of these products and their maintenance are likely to impede the market's growth over the coming years.

Segment Analysis

The global market for organic baby bathing products has been split into numerous segments based on distribution channel, type, and region.

Based on type, the global market for organic baby bathing products is divided into wet wipes, shampoos, soaps, body wash, and others.

The organic baby bathing products market is split into non-store-based and store-based channels based on distribution channels.

Regional Analysis

The global organic baby bathing products market is studied across five major regions: North America, South America, Asia-Pacific, Europe, and the Middle and Africa.

The European region dominated the global market in 2018 with the largest market share of over 42.09%. As per the MRFR research reports MRFR, the European region is likely to maintain the top position in the global market for organic baby bathing products over the forecasted era. The regional market's growth is attributed to the growing vegan population, which prefers organic baby bathing products to their babies.

The North American market for organic baby bathing products will likely record substantial growth over the forecasted era. The regional market's growth is being driven by the rise in awareness among parents regarding maintaining proper hygiene and cleanliness across the region, causing a demand for baby bath products.

The Asia-Pacific regional market for organic baby bathing products is anticipated to record the highest growth rate over the assessment timeframe due to the region's high birth rate. Furthermore, the factors such as extensive product promotion and growing online distribution have spread awareness among parents about the benefits of organic baby bathing products.

Competitive Analysis

The global market for organic baby bathing products has a strong and competitive landscape. The players in the market are adopting several new strategies such as mergers, acquisitions, product launches, and partnerships to grow their global market presence. The list of leading players in the global organic baby bathing products market includes Babo Botanicals Inc. (US), C. Johnson & Son, Inc. (the US), The Organic Pharmacy Ltd (UK), Johnson & Johnson (US), The Hain Celestial Group, Inc. (the US), Little Twig, Inc. (the US), The Green People Company Limited (UK), Rainbow Research Corporation (US), The Clorox Company (US), Purace (US), and several others.

Recent Developments

·         September 2021 - an authority in therapeutic skincare, CeraVe®, announced the launch of a renovated CeraVe® Baby line available now with the latest look. The total range of skincare products was created with pediatric dermatologists to fulfill a baby's delicate skin. The product line includes a rejuvenated look for the CeraVe® Baby Moisturizing Lotion, CeraVe® Baby Healing Ointment, reformulated CeraVe® Baby Wash & Shampoo, and CeraVe® Baby Moisturizing Cream.

·         September 2021- Kylie Jenner, a reality star and business mogul, introduces her first baby care line, Kylie Baby. The brand will be completely vegan, and pediatricians will test all the products. The products do not contain fragrances, parabens, sulfates, and silicones.

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