Organic Soaps Market Overview

Within the forecast period of 2020 to 2027, the organic soaps market is estimated to develop at a CAGR of 8.2 percent and is projected to reach USD 432 million.

The expansion of the organic soaps market is fueled by an increase in value of the product and a higher acceptance rate of organic and natural skincare products amongst consumers. The organic soaps market report from Market Research Future offers analysis and insights into the numerous aspects that are predicted to be prevalent during the forecast period and their implications on the market's development.

Organic soap is defined as a washing agent made from natural materials or substances. It is made using organic processes devoid of artificial chemicals and GMOs (Genetically Modified Organisms), as required by organic certification organizations.

The increase in consumers regarding the advantages of organic soaps over conventional soaps and people's developing disposable income are likely to propel the organic soaps market forward within the forecast period. Moreover, the market for organic soaps is expected to rise rapidly due to rapid urbanization.

Furthermore, rising awareness of the detrimental adverse effects of chemical and synthetic substances in personal care products, such as soaps, is expected to support the organic soaps market's development. The increasing price of organic products, on either hand, is expected to stifle the organic soaps market's expansion over the forecast period.

Market Segmentation

By Form

Liquid: Based on the convenience of product availability, the category accounted for the biggest revenue share and thus is likely to retain its dominance during the projection period. During the projected period, attractive packaging design and the rising prevalence of organic soaps due to the effects of social media are expected to boost the segment's expansion.

  • Bar
  • Paper

By Distribution Channel

Store-Based: Supermarkets and hypermarkets, retail outlets, and other stores make up the store-based component. The sub-segments comprising supermarkets and hypermarkets are predicted to be the greatest, as these channels account for the vast majority of organic soap sales. Convenience stores are also important for the marketing of organic soaps.

Non-Store-Based

Major Players

The major key organic soaps market players are:

·         Unilever plc (UK)

·         Osmia Organics (US)

·         Lush (UK)

·         Oregon Soap Company (US)

·         EO Products (US)

·         Pangea Organics, Inc. (US)

·         Rocky Mountain Soap Company Inc.(Canada)

·         Brittanies Thyme (US)

·         Neal's Yard (Natural Remedies) Limited (UK)

·         Khadi Natural (India)

Regional Classification

North America: In 2019, North America held the biggest market share within the international organic soaps market, and this trend is likely to continue throughout the study period. The major manufacturers are focusing on promotional activities to raise customer awareness of new product announcements to help the North American market grow faster. Furthermore, manufacturers are concentrating their efforts on increasing their product offerings to acquire the regional market. Pangea Organics, Inc., for example, debuted Alpine Provisions, an olive plus coconut oil cleanser, in January 2019.

  • Europe
  • Asia-Pacific
  • Rest of the World

Industry News

Due to increased consumer knowledge of the detrimental effects of some compounds found in skincare, haircare, and deodorant products, such as parabens and aluminium compounds. Because of its natural composition, many wellness consumers prefer one brand above others. In recent years, this has fueled a growth in interest in organic, safe, and organic deodorant items. The market's demand for natural components has been strong, prompting several companies to create goods that include nature-inspired components, like plant-inspired plus premium botanical ingredients having multi-functional qualities. The products are bought depending on efficacy, clinical qualities and longer-lasting security. 

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