IMARC Group, a leading market research company, has recently releases report titled “Household Cleaners Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global household cleaners market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How big is the household cleaners market?

The global household cleaners market size reached US$ 35.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 46.0 Billion by 2028, exhibiting a growth rate (CAGR) of 4.2% during 2023-2028.

What is household cleaners market?

Household cleaners refer to the cleaning solutions used for removing dirt, germs, and other contaminants at home. They can be classified into abrasive, non-abrasive and specialty cleaners, bleaches, disinfectants, hard water stain removers, and other ammonia- and baking soda-based products. Household cleaners remove dust particles, oil, grease, soap scum, hard water marks, limescale, mold, and mildew. They are available in triggered sprays, aerosol cans, and in-pump actuated bottles and help in maintaining personal health and hygiene in the household.

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What are the growth prospects and trends in the household cleaners industry?

The growing consumer concerns towards personal hygiene and cleanliness in residential and commercial complexes due to the widespread of coronavirus disease (COVID-19) are augmenting the demand for household cleaners. Moreover, the increasing use of specialized cleaners for glass, mirrored surfaces, stainless steel, and wood has further escalated the market growth. Furthermore, manufacturers are using natural and organic ingredients to produce environment-friendly and sustainable household products instead of alkalis, acids, surfactants, and degreases. Additionally, rapid urbanization, a growing number of residential projects, rising consumer income levels, and changing consumer lifestyles are further anticipated to drive the household cleaners market.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Product Type:

  • Surface Cleaner
  • Glass Cleaner
  • Toilet Bowl Cleaner
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others

Breakup by Ingredient:

  • Surfactants
  • Builders
  • Solvents
  • Antimicrobials
  • Others

Breakup by Application:

  • Bathroom
  • Kitchen
  • Floor
  • Fabric
  • Others

Breakup by Region:

  • North America (U.S. & Canada)
  • Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
  • Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
  • Latin America (Brazil, Mexico)
  • Middle East & Africa

Who are the key players operating in the industry?

The report covers the major market players including:

  • Bombril S/A
  • Church & Dwight Co. Inc.
  • Colgate-Palmolive Company
  • Godrej Consumer Products Limited
  • Henkel AG & Company KGaA
  • Kao Corporation
  • Reckitt Benckiser Group plc.
  • S. C. Johnson & Son Inc.
  • The Procter & Gamble Company 
  • Unilever Plc

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