Redesigning your website can seem like an exciting endeavor for your business. A website redesign aims to improve the user experience and update the look and feel of your online presence. However, it’s important to avoid some key mistakes in the redesign process. Making the wrong moves could negatively impact your site’s functionality, search engine optimization, and conversion rates.

 

As an experienced web designer, I recommend steering clear of these common pitfalls when redesigning your website:

 

Keep your primary navigation and site structure similar in the redesign. Drastically altering or removing navigation elements that users are accustomed to will only create confusion. Try to retain your top-level pages in the main navigation so people can still find key sections easily.

 

Any existing SEO work on your site like metadata, alt text, tags and internal links help with search engine visibility. Make sure the web designer transfers and improves upon these elements during the redesign. Losing them means starting back at square one with SEO.

 

A common mistake is choosing a complex, hard-to-navigate design with too many distracting elements. The web designer should focus on clean layouts, clear CTAs, and simple flows to enhance usability. Overly flashy or cluttered designs fail.

 

Modern web design must be mobile-friendly. Ensure your web designer crafts a responsive site that adapts seamlessly to mobile, tablet, and desktop. Test the new site thoroughly on all device sizes. Mobile traffic keeps rising.

 

No matter how skilled your web designer is, have them thoroughly test and get feedback on the new website before launch. Conduct user testing to identify any navigation, design or technical issues. Testing helps avoid a buggy or ineffective new site.

 

Following expert guidance from an experienced Singapore website designer saves you from making costly mistakes in your website redesign. Let me provide sound advice and an optimized redesign to elevate your online presence.