Having a beautiful, modern website is important for any business. But even more crucial is having a website that converts casual visitors into paying customers. An ineffective website is a wasted opportunity. As a business owner, how do you ensure your web designer builds a site that generates leads and sales? Follow these proven tips:

 

 

Human brains are wired to respond to visuals faster than text. That's why the hero images and photos used throughout the site should catch attention and draw people in. Advise your designer to use crisp, professional quality images that are relevant to your brand and offering. Close-up shots of products or people using your product make ideal main images. Optimize all images to load fast so visitors don't bounce.

 

 

Don't just use the homepage to post generic descriptions and contact info. Bring your core value proposition front and center. Explain what makes your business better and different right up top in concise, engaging language. This convinces visitors to keep exploring the site to learn more. Avoid vague claims - be specific on how you deliver more value than competitors.

 

 

Peer validation is tremendously influential. Your website should prominently display great reviews, testimonials, and customer stories. This provides the social proof visitors need to become buyers. Make sure to curate only your best reviews. Arrange them strategically throughout the site, not just buried on a testimonials page.

 

 

Every page should make it effortlessly easy for visitors to contact you. Phone number, email, live chat, and contact forms should be visible. If your designer buries contact info in small text at the bottom, visitors will leave without engaging. Make sure call and email buttons stand out on mobile as well, where most traffic originates nowadays. Remove any speedbumps between visitors and getting in touch.

 

 

With over 60% of website traffic now coming from smartphones, a non-mobile-friendly site cripples your ability to convert visitors. Ensure your Singapore web designer builds the site with responsive design, catering to the smaller screens and vertical orientation of phones and tablets. All elements should resize and restack gracefully. Horizontal scrolling or pinching to zoom means lost visitors.

 

 

Don't just inform your visitors - persuade them to convert. Use prominent buttons, checkout links, subscription forms and compelling calls to action throughout the site. Clearly tell people the next step you want them to take. Provide friction-free pathways to product pages, appointment booking, free trials, subscriptions, purchases and more.

 

Creating a converting website takes skill and strategic thinking. By optimizing for the above areas, your web designer can build a site that transforms visitors into leads, subscribers and paying customers. Treat your website as a channel for generating growth, not just an online brochure.