Lucintel's latest market report analyzed that mobile value added services provides attractive opportunities in the small-to-medium-sized businesses (SMB) and large enterprises. The mobile value added services market is expected to reach $1,625.6million by 2028 with a CAGR of 13.2%. In this market, government is the largest segment by vertical, whereas large enterprises is largest by end use.
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Based on vertical, the mobile value added services market is segmented into media and entertainment, healthcare, education, retail, government, telecom and IT, and others. The government segment accounted for the largest share of the market in 2023 and is expected to register the highest CAGR during the forecast period, due to increasing penetration of internet services and growing investment by government and telecom companies in enhancing infrastructural connectivity in rural areas.
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The Mobile Value Added Services Market is marked by the presence of several big and small players. Some of the prominent players offering mobile value added services include Apple, Vodafone Group, Samsung Electronics, Reliance Industries, Huawei Investment & Holding, OnMobile Global, and Comviva Technologies.
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