IMARC Group, a leading market research company, has recently released a report titled “Natural Food Colors Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global natural food colors market size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the natural food colors market?

Natural food colors are additives derived from natural sources, such as vegetables, fruits, and other plant parts. They are widely used for for adding vibrant hues to beverages and food products. For instance, red, blue, and violet colors can be extracted from anthocyanins in beetroot, raspberries, and red cabbage. On the other hand, the green color can be obtained from chlorophyll present in leaves and stems, whereas yellow, orange, and red colors are made from carotenoids found in apricots, carrots, and tomatoes. They play a crucial role as additives in producing a range of food products, such as liquids, gels, gel pastes, and edible powders.

In addition, they are used in both commercial and domestic cooking to add an appealing decorative touch to food and help preserve freshness over longer periods. Compared to artificial colorings, natural food colors may appear less intense but have no significant impact on the overall taste of the food. Additionally, they are non- or less toxic than their synthetic counterparts, leading to fewer side effects, and are therefore utilized in therapeutic applications. These factors contribute to the widespread use of natural food colors in preparing beverages, processed foods, meat products, and oil and fats.

Current Trends Shaping the Natural Food Colors Market

The global natural food colors market is primarily driven by the increasing awareness about the benefits of natural food colors, such as enhancing the visual appeal and extending the shelf life of cooked and processed food products. Moreover, natural food colors are free from genetically modified organisms (GMOs) and allergens, which can help protect the body against cellular damage, chronic diseases, and the effects of aging.

In line with this, the shifting consumer preferences toward natural food colors owing to the rising concerns regarding the potential health risks of synthetic colors are positively influencing the market growth. In addition, the surging adoption and consumption of clean-label products on account of their substantial health benefits and the rising demand for food free from artificial colors, preservatives, and additives have accelerated the product adoption rate.

Additionally, the increasing organic food consumption due to inflating consumer disposable incomes, as it is healthier and safer than conventional options, is propelling the market growth. Apart from this, the implementation of favorable policies by governments of numerous countries promoting the adoption of natural food colors in various sectors, such as toys and textiles, has catalyzed market growth.

Besides this, natural food colors find extensive application in the preparation of flavored drinks, juices, bakery items, and confectionery products. As a result, the rising demand for natural food colors in the food and beverages (F&B) industry is propelling market growth. Other factors, including the rapid expansion of the food processing sector, ongoing research for new material sources, and affordability of natural food colors, are also anticipated to drive the market further.

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What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Product:

• Curcumin 
• Carotenoids
• Anthocyanins
• Carmine
• Caramel
• Copper Chlorophyllin
• Others
   

Breakup by Form:

• Liquid
• Powder
• Gel
   

Breakup by Application:

• Processed Food
• Meat and Savories
• Beverages
• Baked Products
• Others

Market Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Who are the key players operating in the industry?

The report covers the major market players including:

• Archer Daniels Midland Company,
• Chr. Hansen Holding A/S,
• Naturex SA,
• Sensient Technologies Corporation,
• FMC Corporation,
• Allied Biotech Corporation, 
• DDW Inc.,
• Kalsec Inc.,
• Doehler GmbH.

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