Lucintel's latest market report analyzed that artificial intelligence in the global media & advertising provides attractive opportunities in gaming, fake story detection, plagiarism detection, personalization, production planning & management, sales & marketing, talent identification, content capture, and sports automatic production applications. The artificial intelligence in the global media & advertising market is expected to reach $9.5 billion by 2028 with a CAGR of 16.1%. In this market, service is the largest segment by solution, whereas sales & marketing is largest by application.
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Based on solution, the artificial intelligence in the global media & advertising market is segmented into hardware/equipment and services. The services segment accounted for the largest share of the market in 2023 and is expected to register the highest CAGR during the forecast period, due to growing demand for computer-generated graphics and visual effects in commercial advertisements and ongoing technological advancements in AI-based technologies.
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The Artificial Intelligence in the Global Media & Advertising Market is marked by the presence of several big and small players. Some of the prominent players offering artificial intelligence in the global media & advertising include Amazon Web Services, Gravity Media, GrayMeta, IBM, LMG, Matchroom Sport, Synthesia, Veritone, Pixellot, and PlaySight Interactive.
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