INTRODUCTION

You don’t need to be a marketer to implement these recruitment agency marketing ideas

Creating a successful marketing plan for your recruitment firm could appear to be a difficult undertaking at first glance. After all, you lead a hectic lifestyle, which consists of phoning clients, recruiting people, and working the job. It's a never-ending cycle, and even though you are aware that you should be constructing your marketing plan, the majority of the time it may feel like a win if you can just get a social post up on LinkedIn.( Digital Marketing For Recruitment Agencies)

Even though these strategies might earn you some likes and comments, it's important to consider whether or not they actually move the dial or provide a meaningful return on investment. You just need to work smarter, not harder, to produce marketing ideas that will drive more applicant registrations and client inquiries; all it takes is a little bit of planning and following marketing best practices. Any recruiter or agency owner can develop these ideas.

Here are six marketing strategies for recruiting agencies that can assist in the expansion of your company:

1. Create a social media plan

You probably have a good grasp of various social media sites, and you probably use them on a regular basis in your role as a recruiter. It is important for us to keep in mind, however, that our customers may not necessarily use these channels in the same way that we do. Because of this, it is not sufficient to merely post in order to get awareness and remain top of mind.

Take care to act with caution and consideration. What do you hope to accomplish by making use of various social media platforms? Is it to entice potential applicants with employment advertisements? Engage with your audiences so that you can improve the brand recognition and reputation of your personal or company brand. Or to entice people to visit your website, where they might read some of your material or, even better, "convert" into a potential customer or job applicant? The material that we are often providing lacks a vision for what actions we want our readers to do, despite the fact that it is likely that your aim is a combination of all three (or even more!). By building a social media plan, you give yourself the ability to be intentional with your actions. You can create a range of various types of postings with the intention of provoking a variety of responses in order to achieve your objectives.

You may develop your content on a weekly, or even better, a monthly basis by investing some time up front, and then using a social media posting service to automatically put out your articles at the time of day that your audiences are most likely to be online. Developing your content on a weekly basis is preferable to developing it on a monthly basis. Not only will the intention of your postings be more meaningful, but you will also have a better chance of getting them live, which will free up your attention so that you can focus on the other important things that need to be done today.

Paiger is an amazing tool that makes the posting process easier and more efficient. It can automatically create social media posts from jobs or information on your website, and it also allows you to automatically push your brand's content onto the LinkedIn feeds of your recruiters. Both of these features make the posting process easier and more efficient. You may dramatically increase the visibility of your content by spreading this throughout your recruitment base. In addition, you will get efficiency and the certainty that they are posting on a regular basis. This is extremely important because the reach of a message published by an employee is 561 percent higher than the reach of the identical message shared on the corporate page.

2. Think about the media you're using.

Even those of us with the most experience can be stumped by the LinkedIn algorithm. The use of a combination of text, pictures, video, and polls will ensure that your post reaches a diverse and extensive audience. This is true despite the fact that there are a lot of best practices and attempts to crack the algorithm. In addition to this, it is essential to stimulate conversation by making the post as easy to read as possible, include the appropriate keywords, and ensuring that the language and emoticons used are both professional while maintaining a personal tone. 

Make use of a variety of content formats, such as video, blogs or articles, polls, and creative visuals, and think about the ways in which you may engage audiences through social media as well as through your other online channels, such as your website. For example, you could create a poll asking people to rate a piece of visual material. When you add video material to your website landing page or blog post, you are sending signals to Google that this is excellent content, which is one of the more than 200 variables that go into search engine optimization.

3. Maximise your existing content

The concept of producing a large amount of brand-new content may appear overwhelming at first, but you'd be amazed at how much stuff you probably already have at your disposal. Consider transforming client endorsements and case studies into social media postings if you collect these types of materials. If you already have a presentation for potential customers created in PowerPoint, you might want to think about reworking it as a summary of your services that you can post on your website or share on social media. There is a good chance that you already possess a substantial amount of information that may be repurposed for use in your content strategy.

Additionally, it is recommended that you "sweat" your assets. If you've produced a blog post, you should think about the tidbits of information (numbers, quotes, lists, etc.) that you may repurpose into an infographic, video, or quote. You should follow the "rule of five," which states that any piece of content you produce should be able to be repurposed into at least five various formats, such as newsletters, social posts, quotes, lead magnets, videos, and so on. This will allow you to get the most out of your efforts.

4. Concentrate all of your efforts.

Too many of us make the error of believing that we have to be active on each and every social platform, whether it be LinkedIn, Facebook, Twitter, Instagram, SMS, Whatsapp, Tik Tok, and so on and so on. This is a mistake that needs to be avoided. However, far too frequently we dilute our efforts by trying to be present in every possible venue rather than concentrating on those channels that provide the highest rate of return.

Consider the personas of your target audience and the locations where they are likely to be "hanging out." Is it realistic to expect that C-level client to engage with your firm on Instagram? It is a known fact that cultivating and maintaining a following requires a significant amount of effort, and if the activity you are now participating in is not producing any return, you may want to consider shifting your focus to something else.

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The concept of 80:20 is applicable in this situation; devote 80% of your time to the channel(s) that bring you return, and use the remaining 20% of your time "testing out" other channels and projects that will assist you in optimizing your efforts moving forward. Developing a testing attitude in everything you do is a fantastic idea, but doing so requires delving into the data and analyzing what is actually successful.

There is, however, a catch: social sharing has a good impact on the search engine optimization of your website, so it is best if you share your material across a variety of social sites. However, if you make use of a social scheduling tool like the one that was described earlier, the procedure should presumably become more efficient.

5. Restart your database's operations.

We have a propensity to be focused on acquiring new consumers, and as a result, we frequently forget about the potential gold mine that may already be sitting in front of us. Even though that individual was not a good fit for a job twelve months ago, that does not mean that they would not be an excellent candidate right now. Or, to put it another way, considering that the typical employee in the UK changes jobs every four to five years (and every two years for millennials), revisiting clients with whom you have placed individuals in the past can be a fantastic source of job order creation.

In spite of the fact that it is standard procedure to reach out to these customers, you can also use database marketing to reactivate dormant accounts and discover untapped commercial possibilities. However, marketing automation programs such as our very own Strive by Thrive allow you to create specific messages to your audiences and serve them up based on how they interact with your communications. Developing a newsletter program that provides valuable insights to your different audience groups is an excellent first step (at a minimum, developing separate newsletters for candidates and clients). 

For instance, those persons who connect with or click on a link in your email (indicating interest) can then be served up a second email a few days or a week later with a message that is tailored to meet their position in the sales funnel. This can happen as soon as the interaction takes place. If they interact with that message, they will receive a further email including a message titled "consideration sales funnel." (and so on). This enables you to consistently nurture and "warm up" these consumers, while at the same time allowing your recruiters to focus their attention on those individuals who have demonstrated "buying intent" and who are most likely to become customers of your business. 

6. Dive into your data

Given the abundance of data at our disposal, where do we even begin, and what does all this information actually signify? If you publish on LinkedIn on a regular basis, you've probably noticed that the platform now displays the number of people who have liked your posts and, if you post videos, how many people have watched those videos. Although this data can begin to provide you with some insights on the material that people are engaging with, it does not provide any significant information as to whether or not it is having a beneficial effect on the growth of your business. (And don't let the number of people watching your video fool you; LinkedIn considers any portion of the video that is viewed for longer than three seconds to be a "view")

Google Analytics ought to be your go-to platform for determining whether or not your marketing is successful. It will provide you with a variety of insights, such as the amount of traffic that is coming to your site, where the traffic is coming from, what content your audiences engage with (and how), when they arrive on your site, and whether or not they are converting into customers (by registering or applying for a job and/or requesting more information as a client). This knowledge is crucial because it not only enables you to determine whether or not your marketing is producing a return, but it also gives you the opportunity to discover insights that can assist you in optimizing your activities.

To give you an example, were you aware that the busiest day of the week for recruitment websites is often Tuesday (and sometimes Wednesday)? However, we are rushing to get our job advertisements written on the afternoon of a Friday because we "think" that prospects will be looking for positions over the weekend. However, this is not the case. Having this knowledge can assist you in developing job posting methods that are more in line with the behaviors of your candidates.

Contact Thrive if you would like a free assessment and consultation. We would be pleased to walk you through the process and help you focus on the most useful data to drive growth in your business. Google provides a number of training videos on how to set up and utilize Google Analytics.

 It Is Time to Commence Efforts in Marketing for Recruitment

When you're just getting started with recruitment marketing, it can seem like an overwhelming task, but you can break it down into manageable steps by making frequent posts on social media and developing a recruitment marketing strategy and plan.. According to Semrush's research, 78 percent of businesses that viewed their marketing as successful also maintained a recorded strategy. This is how we will change people's perceptions of marketing from a department that only fills in the blanks to a highly strategic, engaged, and ROI-driving operation that is essential to the expansion of a company. 

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 If you are unsure of how to get started, we would be pleased to conduct a mini audit and consultation for you. This would assist you in concentrating your efforts on the activities that will move the dial and ensure that you are making the most of the resources and investments at your disposal. Put in an appearance!