Reports and Data’s analysis reveals that the Global potato nutrition Market, which was valued at USD 81.2 Million in 2020, is projected to reach USD 111.1 Million by 2028, with a CAGR of 3.9%. The growth of the market is driven by the increasing demand for organic food products and the growing number of health-related concerns. The rising demand for plant-derived polypeptides or amino acids from various industries and the health benefits of consuming potato protein are also expected to contribute to market growth. The high cost and negative environmental impact of raising livestock, beef, and dairy are further factors driving the shift towards plant-based foods, such as potato protein.
Potato protein is a highly soluble product that possesses excellent foaming and emulsifying properties. The market growth is due to the growing trend towards veganism and innovations in the extraction and application of plant-based products across various industries. With the world population expected to reach approximately 9 billion by 2050, the need for food is increasing, and plant-based diets could provide a sustainable solution to the challenge of expanding agricultural land. The potato protein market is segmented by type, application, and geography. The two forms of potato protein are concentrate and isolates, and the applications are food & beverages and feed. The food & beverage market segment is further divided into meat, dairy, confectionery, processed foods, drinks, and sports nutrition.
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Major Companies:
PPZ Niechlowie (Poland), TEREOS (France), Omega Protein Corporation (US), KMC Ingredients (Denmark), SÜDSTÄRKE GMBH (Germany), AKV Langholt (Denmark), Agrana (Austria), ROQUETTE (France), Sinofood Industrial Co., Limited, Avebe (Netherlands), Emsland Group (Germany), and TechSci Research, among others.
potato nutrition Market Growth Driving Factors and Restraints:
Growth Driving Factors:
- Increasing demand for organic food products
- Rising health-related issues and awareness regarding healthy food habits
- Growing demand for plant-based polypeptides or amino acids
- Health benefits associated with the consumption of potato protein
- Environmental concerns and regulations to reduce greenhouse gas emissions
Restraints:
- Limited consumer awareness about the benefits of potato protein
- High production cost and limited availability of raw materials
- Competition from other protein sources, such as soy and pea protein
- Regulatory issues related to the use of genetically modified potatoes in the production of potato protein.
Factors Driving the Growth of the potato nutrition Market:
- Increasing demand for organic food products: With the growing awareness of the harmful effects of chemicals and pesticides, consumers are increasingly opting for organic food products. This has led to a rise in the demand for potato protein as it is a natural and organic source of protein.
- Rising health-related issues and awareness regarding healthy food habits: The increasing prevalence of health problems such as obesity, diabetes, and heart diseases has led to a greater emphasis on healthy food habits. Potato protein is a low-fat, low-carbohydrate, and gluten-free source of protein that offers several health benefits, making it an ideal choice for health-conscious consumers.
- Growing demand for plant-based polypeptides or amino acids: There is a growing demand for plant-based proteins due to environmental concerns, ethical considerations, and health benefits. Potato protein is a rich source of plant-based polypeptides and amino acids, making it a popular choice among consumers.
- Health benefits associated with the consumption of potato protein: Potato protein is a rich source of essential amino acids, which are required for the growth and maintenance of the human body. It also offers several health benefits, including improved digestion, weight management, and reduced risk of heart diseases.
- Environmental concerns and regulations to reduce greenhouse gas emissions: The production of potato protein requires less capital and resources and emits fewer greenhouse gases compared to animal-based protein sources. This has led to a shift towards plant-based food sources, including potato protein, which is expected to drive the growth of the market.
Segments Covered in The Report:
Type (Revenue, USD Million; 2020-2028, and Volume Metric Tons-2028)
- Isolates
- Concentrates
Application (Revenue, USD Million; 2020-2028, and Volume Metric Tons-2028)
- Food & Beverages
- Feed
- Other applications
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