Around 20.4% people in Latin America suffer from osteoarthritis, the Community Oriented Program for the Control of Rheumatic Diseases (COPCORD) estimates. Similarly, the incidence of road accidents and sports injuries is also rising in the region, with the increasing number of automobiles on the roads and more people opting for outdoor sports. For instance, according to the World Health Organization (WHO), per every 100,000 people, 24.8% in Ecuador and 21.5% in Colombia died in road crashes in 2018.

P&S Intelligence says that on account of these factors, the LATAM orthopedic garments market size will increase to $376.3 million by 2030 from $223.1 million in 2019, at a 5.2% CAGR between 2020 and 2030. Similarly, the LATAM orthopedic soft goods and braces market is expected to display a 4.9% CAGR between 2020 and 2030, to grow from $177.4 million in 2019 to $291.1 million by 2030. All such products are useful in the physical rehabilitation of people with orthopedic and other musculoskeletal issues after a major injury, accident, or surgery.

As LATAM is predominantly a developing region, raising awareness about orthopedic diseases and treatment options is important. This is why many public and private organizations are hosting campaigns and seminars to educate people about muscle-and-bone-related issues and how they can be managed and treated. For instance, the International Orthopedic and Traumatology Association (IOTA) had planned to host the Mexican Federation of Associations of Traumatology and Orthopedics 31st National Congress 2020 in October, to spread awareness about the ways to manage and treat orthopedic and traumatic injuries.

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Moreover, knee and hip replacement surgeries in LATAM are way cheaper than in Europe and North America, which is why people from the latter regions are increasingly traveling to the former. For example, a hip replacement cost $8,400 in Colombia in 2019 compared to $40,364 in the U.S. Thus, with the increasing volume of orthopedic surgeries, the demand for orthopedic garments, soft goods, and braces for post-op rehabilitation is also rising in the region. The Organisation for Economic Co-operation and Development (OECD) estimates the 2017 hip replacement surgery rate in Chile at 19 per 100,000 population.

Among the several types of orthopedic garments available in the region, such as socks, braces and support, sleeves, pantyhose, masks, and vests, braces and support witness the highest adoption. Such garments support the ligaments and reduce the weight the joints are subject to, in order to provide pain relief. Braces and supports are also more preferred than soft goods, as they are widely used by osteoarthritis and osteoporosis patients. Moreover, these products are utilized for patient rehabilitation and for people who have suffered a post-operative injury.

The rehabilitation of people with bone and muscle issues is generally done by physiotherapists, 350,221 of whom existed in the region in 2019, as estimated by the World Confederation for Physical Therapy. Such medical practitioners recommend orthopedic garments, soft goods, and braces, so that patients do not have to visit them that often, which helps in bringing down the healthcare spending. Therefore, with an increasing number of people suffering from musculoskeletal issues, sports injuries, and physical trauma, physiotherapists are witnessing an increasing footfall, which is driving the adoption of therapeutic and supporting goods.

Brazil has been the largest LATAM orthopedic garments, soft goods and braces market for quite some time. The prevalence of orthopedic issues is increasing here, and a large number of companies offer products for the rehabilitation of patients. Moreover, a rising number of Brazilians are becoming obese, and obesity puts additional weight on the bones, thereby leading to bone-related problems. Compared to 11.8% in 2006, 19.8% of the people in the country were obese in 2018, as per the national health ministry.

Therefore, with traumatic and sports injuries and orthopedic diseases taking a heavy toll on Latin Americans, they will rapidly adopt orthopedic garments, soft goods, and braces.