Lucintel's latest market report analyzed that cosmetic face serum provides attractive opportunities in the household, salon, and entertainment industries. The cosmetic face serum market is expected to reach $XX billion by 2028 with a CAGR of 4% to 6%. In this market, cosmetic face serum for women is the largest segment by gender, whereas household is largest by application. Adoption of new technologies to develop skincare products, growth in the online retail industry, and rising demand for skin care products by middle-aged women and increase in male grooming provides strategic growth path in this market.
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Based on gender, the cosmetic face serum market is segmented into men, women, and unisex. The cosmetic face serum for women segment accounted for the largest share of the market in 2023 and is expected to register the highest CAGR during the forecast period, due to increasing need to protect skin from pollution and bad weather, harmful side effects of counterfeit cosmetics, and the demand for maintain looks and match with the current fashion trends.
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The Cosmetic Face Serum Market is marked by the presence of several big and small players. Some of the prominent players offering cosmetic face serum include EMK Products, First Aid Beauty, Proctor & Gamble, Hindustan Unilever, L’Oreal, Bioderma, Beierserdof, Kose Corporation., Johnson & Johnson, and Kao Corporation.
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