Market Overview
The men’s hair color market encompasses a variety of products, including permanent, semi-permanent, and temporary hair dyes, along with natural and chemical-based formulations. The demand for these products has surged due to the rising influence of social media, celebrity endorsements, and the increasing acceptance of grooming as an essential part of men’s daily routines. The market is expected to grow at a steady pace, with key players investing in research and development to offer safer and more effective solutions.
In 2023, Men’s Hair Color Market Size was estimated to be worth USD 0.53 billion. The market for men's hair color is expected to expand at a compound annual growth rate (CAGR) of 6.36% from 2024 to 2032, from USD 0.567895 billion in 2024 to USD 0.93 billion. The primary major factors driving the growth of the men's hair color market are believed to be men's growing preference for grooming.
Key Market Drivers
- Changing Grooming Trends – The traditional perception that hair coloring is only for women has shifted. Modern men are embracing hair dye not just for covering grays but also for experimenting with colors and enhancing their overall appearance.
- Aging Population and Gray Coverage – With a growing number of men experiencing premature graying, demand for easy-to-use hair coloring solutions has surged. Many consumers seek natural-looking dyes that blend seamlessly with their original hair color.
- Rise of Natural and Organic Products – Concerns over the harsh chemicals in traditional hair dyes have driven a shift towards ammonia-free, organic, and herbal alternatives. Brands are formulating hair colors with natural ingredients like henna, aloe vera, and essential oils to cater to health-conscious consumers.
- Influence of Social Media and Celebrities – The power of influencers and celebrities showcasing trendy hair colors has significantly impacted consumer behavior. Men are more inclined to experiment with bold colors, such as silver, blue, or blonde, inspired by pop culture trends.
- E-commerce and Direct-to-Consumer (DTC) Brands – Online shopping platforms and DTC brands have made hair color products more accessible. Subscription-based models and personalized hair color kits are becoming popular among younger consumers.
Get a Free Sample File of Men’s Hair Color Market Research Report
Market Challenges
Despite its growth, the men’s hair color market faces challenges such as:
- Concerns Over Chemical Ingredients – Some consumers remain wary of hair dye due to concerns about potential allergic reactions and scalp irritation.
- Stigma in Conservative Societies – While grooming trends are evolving, certain cultures and age groups still hold reservations about men coloring their hair.
- Competition from DIY and Salon Services – While at-home hair coloring products are convenient, many consumers still prefer professional salon services for precision and long-lasting results.
Key Companies in the Men’s Hair Color market include
· Revlon (US)
· L’Oréal S.A.(France)
· Coty, Inc. (UK)
· Combe Incorporated (US)
· Indus Valley (India)
· Cover Your Gray (US)
· Hoyu Co. Ltd (Japan)
· Natulique aps (Denmark)
· Kao Corporation (Japan)
· John Paul Mitchell (US)
Future Outlook
The future of the men’s hair color market looks promising, with continued innovation and product diversification. Some anticipated trends include:
- Smart Hair Color Technology – Companies are developing AI-driven solutions that recommend personalized hair color shades based on skin tone, hair texture, and lifestyle preferences.
- Sustainable Packaging and Eco-friendly Formulations – The demand for recyclable packaging and environmentally friendly ingredients is expected to grow, aligning with global sustainability initiatives.
- Customization and Hybrid Products – Personalized color blends and hybrid hair care products that combine coloring with nourishment will likely gain popularity.
About Market Research Future:
Market Research Future (MRFR) is a world-renowned market research company that offers a wide range of services, complete with accurate and precise analysis about diverse markets, sub-markets and target consumers. Our approach is a combination of extensive information and multiple data sources that help provide an exhaustive comprehension about the latest major developments to the client, in addition to future events and what measures and decisions to take on the basis of the same.
Our fast-emerging market research firm is armed with an adept research analysts’ team that focuses on gathering useful data and analytics in terms of economic and technological advances. Our proficient analysts conduct industrial visits in a bid to achieve reliable and accurate information from established market participants. One of our foremost objectives is to keep the client well-versed with all the lucrative opportunities as well as challenges surrounding various global markets. We offer step-by-step guidance to our clients, through consulting and strategic services, enabling them to arrive at a practical and effective decision.
Contact us:
Market Research Future (part of Wantstats Research and Media Private Limited),
99 Hudson Street,5Th Floor, New York, New York 10013, United States of America