El nuevo estudio de Informes de Expertos titulado 'Mercado Latinoamericano de Barras de Cereales, Informe y Pronóstico 2022-2027', ofrece un estudio en profundidad del mercado, midiendo el crecimiento basado en producto, canal de distribución, y regiones clave. El informe profundiza en los factores y limitaciones que están dando forma a las perspectivas del mercado. Analiza las últimas tendencias del sector y estudia su impacto en el mercado global, incluidas las oportunidades que plantean. El estudio también evalúa la dinámica del mercado, abarcando los indicadores clave de la demanda y los precios, las amenazas de los sustitutos y los entrantes, y las perspectivas de las empresas, junto con el análisis del mercado basado en los modelos SWOT y de las cinco fuerzas de Porter.

The new report by Informes de Expertos titled, ‘Latin America Cereal Bars Market 2022-2027’ , gives an in-depth survey of the market, gauging the growth based on product, distribution channel, and key regions. The report delves into factors and constraints that are shaping the market outlook. It analyses the latest trends in the industry and studies their impact on the overall market including the opportunities posed by them. The study also assesses the market dynamics, covering the key demand and price indicators, threats of substitutes and entrants, and company overviews, along with analyzing the market based on the SWOT and Porter’s Five Forces models.

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Los aspectos más destacados del informe son:

Visión General del Mercado (2017-2027)

• CAGR del Periodo de Pronóstico (2022-2027): 8,35%

Los entusiastas del fitness están cada vez más interesados en las barritas de cereales por su mayor contenido en proteínas y fibra. El principal factor que impulsa la expansión del mercado mundial de las barritas de cereales es el creciente deseo de contar con tentempiés sanos y ricos en nutrientes que puedan consumirse sobre la marcha. Las barritas de cereales con vitaminas y minerales son cada vez más populares, ya que la gente es más consciente de las consecuencias perjudiciales para la salud de las carencias de micronutrientes. Impulsado por la creciente conciencia sobre la salud entre los consumidores, el mercado alcanzó un valor de USD 870 millones en el año 2021.

La demanda de los consumidores de barritas de cereales sin gluten y sin aditivos está impulsada por la creciente popularidad de los productos de etiqueta limpia. Se prevé que el mercado de las barritas de cereales se vea considerablemente limitado por la disponibilidad de otros aperitivos saludables, como las mezclas de frutas secas, las mezclas de frutos secos y la cecina. Se prevé que la expansión del mercado se vea obstaculizada por el mayor coste de la maquinaria utilizada para producir las barritas de cereales, como las máquinas de moldeado y los rociadores de cinta.

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Industry Definition and Major Segments

Cereal bars are a type of snack made from breakfast cereal that has been compacted into a bar shape and is joined by an edible glue. Oats, rye, rice, wheat, and other cereal grains are used to make these snacks. A cereal bar is a bar-shaped food product made by pressing cereals, usually dried fruit or berries, and other ingredients. Glucose syrup is typically used to hold the ingredients together.

By product, the market is categorised into:

• Granola Bars / Muesli
• Others

The industry is divided by distribution channel into:

• Convenience Stores
• Supermarkets / Hypermarkets
• Specialty Stores
• Online Stores

Key regions covered include:

• Brazil
• Argentina
• Mexico
• Chile
• Others

Market Trends

The rising popularity of plant-based diets is largely to augment the demand for cereal bars with plant-based proteins. The demand for cereal bars among millennials is being driven by the development of flavour-making techniques to manufacture nutritional as well as decadent items. With a bigger market share in Latin America, RTE cereal bars are the most significant category. Breakfast cereals for families and children are as important in terms of sales for RTE. The category's defining characteristics are taste and simplicity of preparation.

The shift in consumer behaviour with respect to "snackification," stimulates the commercialization of products for on-the-go use, such as cereal bars. Manufacturers are having trouble creating cereal bars that are wholesome, all-natural, delicious, and reasonably priced, which has resulted in constant innovation and research. Finding the ideal balance between nutritive content, naturalness, sensory qualities, and sustainability is important for indicating the cereal bars industry's future. Moreover, as manufacturers have a wide range of ingredients and processing methods at their disposal to create cereal bars that may be used as a meal replacement, a supplement, or a snack, the industry is expected boost further in the coming years.

Key Market Players

The major players in the market are:

• PepsiCo, Inc.
• General Mills
• Kellogg Co.
• Clif Bar & Company
• Nestle SA
• Kobber
• Yoga Bar
• NuGo Nutrition
• Others

This report covers their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.