Global matcha market is anticipated to grow at a CAGR of 7.9% during the forecast period (2024-2031). Matcha is a popular beverage in Japan and globally, used in tea, beverages, health and wellness products, beauty and skincare, functional foods, food service, hospitality, and personal care. It is consumed in traditional Japanese tea ceremonies and offers eco-friendly alternatives for sustainable living. Furthermore, the market has seen significant growth primarily owing to increased focus on R&D by both public and private organizations and growing applications. 

Recent Developments-

·        In March 2023, PerfectTed launched its Matcha Energy Drinks in Tesco. The range includes three unique flavors Pear Ginger, Apple Raspberry, and Pineapple Yuzu, each combining matcha green tea, sparkling water, and real fruit juice.

·        In June 2023, Starbucks introduced a limited-edition Starbucks Matcha Latte with Honnori Hojicha to its convenience store shelves in Japan. The "chilled cup" series, exclusive to convenience stores, features a beautiful design with gold and green hues and foam flecks representing freshly whipped matcha.

·        In December 2022, MatchaKo introduced its first certified organic, non-GMO Project Verified, and vegan ready-to-drink premium matcha drink, offering a healthier, lower-calorie alternative to sugary drinks.

·        In July 2019, Nestlé introduced KitKat Green Tea Matcha in the UK, a sweet and fragrant blend of powdered green tea and smooth white chocolate, free from artificial colours, flavours, or preservatives.

·        In September 2017, Vivid Matcha Green Tea launched three new ready-to-drink flavors in Waitrose. The new flavors include Blueberry & Blackberry, Lime & Ginger, and Elderflower & Elderberry, exclusive to Waitrose. The new product development is designed to appeal to adults seeking a healthier lifestyle and includes health benefits such as reducing heart disease and cancer risk.

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Market Coverage

                 The market number available for – 2023-2031

                 Base year- 2023

                 Forecast period- 2024-2031

Segment Covered- 

                 By Product Type

                 By Form

                 By Distribution Channel

Regions Covered-

                 North America

                 Europe

                 Asia-Pacific

                 Rest of the World

Competitive Landscape- Aiya America Inc. AOI Tea Co., Jade Leaf LLC, Encha Organic Matcha, Midori Spring, and other

Matcha Market Report Segment

By Product Type

                 Regular Tea 

                 Matcha Beverages

                 Food

                 Personal Care & Cosmetics

By Form

                 Powder

                 Liquid Source

By Distribution Channel

                 Hypermarket/Supermarket

                 Speciality Retail Stores

                 Online Retail Stores

                 Others (Convenience Stores, and Tourism and Hospitality)

A full Report of Matcha Market is Available @  https://www.omrglobal.com/industry-reports/matcha-market

Matcha Market Report Segment by Region

North America                                                                                                           

·        United States

·        Canada                     

Europe

·        UK

·        Germany

·        Spain

·        France

·        Italy

·        Rest of Europe

Asia-Pacific

·                  India

·                  China

·                  Japan              

·                  South Korea

·                  Rest of APAC

Rest of the World

       Latin America

       Middle East and Africa 

Company Profiles

                 The AOI Tea Company

                 Aiya America, Inc.

                 At Thrive Market

                 heapwell.in

                 Holy Matcha

                 Ikeda Tea World

                 Ippodo Tea Co., Ltd.

                 Jade Leaf LLC

                 Kissa Tea GmbH

                 Marukyu Koyamaen Co. Ltd.

                 Midori Spring

                 Mizuba Tea Co.

                 OKADAEN Inc.

                 Spirit Tea

                 Tea Tsuboichi

                 Tenzo Tea Inc.

                 The Republic of Tea, Inc. 

                 The Tea Spot

                 Ujido

                 Umami Matcha LLC.

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