The global podcast advertising market is anticipated to grow at a CAGR of 9.8% during the forecast period (2024-2031). An increase in the adoption of influencer marketing strategies within the podcasting industry drives the growth of the podcast advertising market. Podcast advertisement services providers are offering and broadcasting different types of ads such as brand awareness advertisements and branded content ads to generate more sales leads and increase brand awareness. Increased demand for podcast content and rapid growth in podcast platforms accelerated the growth of the market. Content broadcasting companies are increasing the adoption of podcast advertising apps owing to increasing media traffic from teenagers and children that boosts the growth of the market.
With the rapidly growing podcast advertising market, there has never been a greater time to prioritize brand safety. To help advertisers deem if a podcast episode is brand safe before an ad runs, enabling advertisers to plan and execute campaigns with confidence. For instance, in February 2023, iHeartMedia launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. iHeartMedia is the first to go live with Sounder’s AI and Machine Learning (ML) technology, giving brands episode-specific safety assurance, a level of precision previously unavailable in podcast inventory, at scale.
Various advertisers to better maximize their strategy for future campaigns, and publishers to showcase the strength of their podcast environment. For instance, in April 2021, Nielsen launched Podcast Ad Effectiveness + (PAE+), a new solution that measures the effectiveness of podcast advertising including brand lift and memorability across podcasting audiences. With this new offering, Nielsen is building on its current podcast ad effectiveness solution to include the ability to measure digitally inserted ads in a live podcasting setting.
Advertisers have access to a global scale through Showcase their campaigns to content genre, location, keywords, and listener demographics. Advertisers can also build and submit campaign requests directly to the marketplace through a newly launched self-serve dashboard. For instance, in November 2021, Audioboom Group plc launched a podcast advertising marketplace. Showcase connects buyers and sellers of podcast advertising inventory through Audioboom’s technology platform. At launch, more than 250 million impressions were made available to buyers each month.
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• The market number available for – 2023-2031
• Base year- 2023
• Forecast period- 2024-2031
Segment Covered-
· By Advertisement Type
· By Campaign Type
· By End Users
Regions Covered-
· North America
· Europe
· Asia-Pacific
· Rest of the World
Competitive Landscape- includes Acast, Audioboom Group plc, Sirius XM Radio Inc., Spotify AB, Veritone One, Inc., and others.
Podcast Advertising Market Report Segment
By Advertisement Type
• Pre-Rolls Ads
• Host-Read Ads
• Supplied Ads
By Campaign Type
• Brand Awareness Ad
• Direct Response Ad
• Branded Content
By End Users
• BFSI
• Media & Entertainment
• Retail
• IT & Telecommunication
• Healthcare
• Automotive
• Travel and Tourism
• Food & Beverages
A full Report of Podcast Advertising Market is Available @ https://www.omrglobal.com/industry-reports/podcast-advertising-market
Podcast Advertising Market Report Segment by Region
North America
· United States
· Canada
Europe
· UK
· Germany
· Spain
· France
· Italy
· Rest of Europe
Asia-Pacific
· India
· China
· Japan
· South Korea
· Rest of APAC
Rest of the World
• Latin America
• Middle East and Africa
Company Profiles
• Ad Results Media
• AdvertiseCast
• ART19, Inc.
• Audios Ventures Inc.
• Blubrry Podcasting
• Content Allies
• Liberated Syndication (Libsyn)
• Market Enginuity, Inc.
• Podbean
• PodcastOne
• Podcorn Media, Inc.
• Sirius XM Radio Inc.
• Spotify AB
• Sweet Fish Media
• Targetspot
• Triton Digital®
• Veritone One, Inc.
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