The global shaving cream market is anticipated to grow at a CAGR of 8.7% during the forecast period (2024-2031). The global Shaving cream industry is experiencing a period of dynamic growth fuelled by several diverse factors. The expansion of the global shaving cream market can be attributed to various pivotal factors. Firstly, there has been a notable increase in male grooming trends worldwide, driven by changing societal perceptions and a growing emphasis on personal grooming among men. This shift has led to a surge in demand for high-quality shaving products, including shaving creams, as men seek effective solutions for their grooming routines. Additionally, the rising disposable income levels in emerging markets have made grooming products more accessible to a wider consumer base, fuelling the growth of the shaving cream market globally. Furthermore, advancements in product formulations and innovations in packaging have enhanced the appeal of shaving creams, catering to diverse consumer preferences and requirements. With aggressive marketing strategies and effective distribution networks, leading brands are capitalizing on these opportunities to penetrate new markets and consolidate their presence on a global scale, driving the expansion of the global shaving cream market.
In February 2024, NBA All-Star LeBron James, in collaboration with beauty distributor Parlux Ltd, launches men's grooming line The Shop, featuring essential shaving cream, along with beard care products. Launching in 1,600 Walmart stores nationwide in April at a "reasonable price point," the collection marks James's foray into skincare. The move follows successful ventures The Shop talk show and the SpringHill Company.
In April 2023, Eos, known for its popular skincare products among women, expands into men's grooming with UltraProtect Men’s Shave Cream. Targeting Gen Z, the formula offers superior glide and moisture, reducing razor bumps. Available in scents like Fresh Woods and Blue Surf, the noncomedogenic formula contains shea butter and aloe for hydration and comfort. Eos aims to redefine men's skincare with its moisturizing shave cream.
In March 2022, The Skinny Confidential introduced The Hot Shave Cream, a facial shaving cream tailored for women. Enriched with nourishing ingredients like shea butter, olive oil, and aloe leaf juice, it aims to soothe and smooth the skin. Complementing the cream is The Hot Shave Razor, a refillable tool designed for the gentle removal of facial hair and peach fuzz.
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• The market number available for – 2023-2031
• Base year- 2023
• Forecast period- 2024-2031
Segment Covered-
• By End User
• By Price Point
• By Distribution Channel
Regions Covered-
• North America
• Europe
• Asia-Pacific
• Rest of the World
Competitive Landscape- includes Axe (Unilever PLC), Dettol (Reckitt Benckiser Group Plc), Gillette (Procter & Gamble Co), NIVEA MEN (Beiersdorf AG), and Palmolive (Colgate-Palmolive Company) among others.
Shaving Cream Market Report Segment
By End User
• Men
• Women
By Price Point
• Medium
• High
• Low
By Distribution Channel
• Hypermarkets and Supermarkets
• Specialty Stores
• Online Sales Channel
• Others (Drugstores and Pharmacies, Convenience Stores, Discount Stores, Independent Beauty Supply Stores, Hair Salons, and Barber Shops)
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Shaving cream Market Report Segment by Region
North America
· United States
· Canada
Europe
· UK
· Germany
· Spain
· France
· Italy
· Rest of Europe
Asia-Pacific
· India
· China
· Japan
· South Korea
· Rest of APAC
Rest of the World
• Latin America
• Middle East and Africa
Company Profiles
• Acqua di Parma S.r.l.
• AHAVA, Inc
• Barbasol (Perio Inc)
• Baxter of California LLC
• Billy Jealousy, LLC
• Cremo Company (Edgewell Personal Care Co)
• Dollar Shave Club, Inc
• Godrej Industries Limited
• Taylor of Old Bond Street Ltd
• Vanicream (Pharmaceutical Specialties, Inc.)
• VI-JOHN HEALTHCARE INDIA LLP
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