The global growlers market is anticipated to grow at a considerable CAGR of 3.0% during the forecast period. One of the main drivers of the growler market is the rise of craft beer. Craft breweries have exploded in popularity over the past decade, with consumers seeking out unique, locally-made beers with distinct flavours and ingredients. According to the Brewers Association, there were over 8,400 craft breweries in the US alone in 2020, up from just over 2,000 in 2012. As craft breweries continue to grow, so does the demand for their products, including growlers. Besides, the Brewers Association’s 2022 report, small and independent brewers in the US produced 24.8 million barrels of beer in 2021, representing an 8% increase, raising craft's overall beer market share by volume to 13.1%, up from 12.2% in 2020.
In addition to the growth of craft beer, the increased demand for sustainable packaging is also driving the growth of the growler market. Consumers are becoming increasingly aware of the environmental impact of single-use packaging, such as plastic bottles and cans. Growlers offer a more sustainable alternative, as they are designed to be reused many times over, reducing the amount of waste generated by the beer industry. Due to such factors, the market players are also launching new products and expanding their market reach through acquisitions and investments. For instance, in October 2022, Berlin Packaging, the world's leading hybrid packaging supplier, acquired Bark Packaging Group, a supplier of industrial, versatile, and UN-certified packaging. This collaboration expanded Berlin's business reach in Northern Europe. Additionally, in February 2020, GrowlerWerks, the company behind the popular beer growler, launched a new product called the uKeg GO. This carbonated growler is designed to compete with Hydro Flask and other top hydro bottles, offering convenience, affordability, and portability. With a 64 oz. insulated vessel, the uKeg GO can keep drinks cold for an entire day, making it ideal for those on-the-go. It also features a patented carbonation system that can preserve and dispense carbonated beverages such as beer, seltzer, and kombucha for up to two weeks. The 3-position dispenser tap allows for easy pouring and storage, making it a versatile option for any outdoor adventure.
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Market Coverage
- The Market Number Available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Material
- By Application
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape-Alpha Group, Ardagh Group SA, Berlin Packaging LLC, DrinkTanks, Fort Point Beer Company, and others.
Growlers Market Report Segment
By Material
- Ceramic
- Glass
- Metal
- Plastic
By Application
- Non-Alcoholic Beverages
- Alcoholic Beverages
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Growlers Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Alpha Group
- Ardagh Group SA
- Berlin Packaging LLC
- DrinkTanks
- Fort Point Beer Company
- Glass Solutions
- GrowlerWerks, Inc.
- GrowlerWerks, Inc.
- Krome Brew
- Novio Packaging BV
- Orange Vessel
- Saxco International, LLC
- Southern Pines Growler Company
- The Boelter Companies
- Wm Croxson & Son Ltd.
- Zenan
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