The global period panties (menstrual underwear) market is anticipated to grow at a significant CAGR of 12.0% during the forecast period (2024-2031).The increased awareness of women’s health Is a key factor driving the demand for period panties market. Additionally, regulatory efforts aimed at promoting sustainable menstruation practices have played a significant role in this course thus allowing investments in innovative leak-proof reusable menstrual undergarments. For instance, in May 2022, Thinx unveiled its "Moist Panties" campaign, signalling a proactive stance toward eliminating discomfort associated with moisture during menstruation and beyond. This initiative represents a concerted effort to enhance women's comfort and confidence through innovative product offerings.
In March 2022, Modibodi has formed a joint venture with PUMA to introduce an advanced range of clothes that are not only leak-proof but also stylish for women during their menstruation period; hence enabling them to lead an active lifestyle while remaining comfortable at all times. This collaborative effort seeks to merge two major features “leak-proof” from Modibodi’s years-long experience in the use of absorbent fabric panels with PUMA’s commitment to high-performance fabrics used in athletic gear; this will enable women who engage in sports and other physical activities to use simple but very effective methods for managing menstruation flow and sweat. The partnership also emphasizes ongoing environmental responsibility; thus resonating with their common purpose of minimizing waste production while promoting environmentally friendly habits in their operations.
According to World Bank data from 2021, women constitute 39.3% of the global labour force. This statistic underscores the significance of addressing the needs of working women, including considerations related to comfort and convenience.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Style
- By Product Type
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- includesThinx Inc., Victoria's Secret, Neione, Ruby Love (PANTYPROP INC), and Modibodi Pvt. Ltd., among others.
Period Panties (Menstrual Underwear) Market Report Segment
By Style
- Boy Short
- Bikini
- Brief
- Hipsters
- Others
By Product Type
- Reusable
- Disposable
By Distribution Channel
- Online
- Offline
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Period Panties (Menstrual Underwear) Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Anigan
- Clovia
- Fannypants LLC
- Flux
- Harebrained
- Knix Wear, Inc.
- Luna Pads International
- Pantyprop
- Period Panteez
- Proof
- Rael
- Saalt, LLC
- The Period Company
- WUKA
- Yashram Lifestyle
- Whisper
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