El nuevo estudio de Informes de Expertos titulado ‘El Mercado Latinoamericano de Tarjetas de Regalo, Informe y Pronóstico 2022-2027′, ofrece un análisis profundo del mercado, evaluándolo por tipo, usos finales y las regiones clave. El informe analiza los factores clave de éxito y las limitaciones, también rastrea las últimas tendencias en la industria y estudia su impacto en el mercado en general. Además, evalúa la dinámica del mercado, cubriendo los indicadores clave de demanda y precio, junto con el análisis del mercado basado en los modelos FODA y las Cinco Fuerzas de Porter.
The new report by Informes de Expertos titled, ‘Latin America Gift Card Market 2022-2027’, gives an in-depth analysis of the market, assessing it based on type, end user and key regions. The report analyses key success factors and constraints, tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe incluyen:
Visión general del mercado (2017-2027)
• CAGR para el período de pronóstico (2022-2027): 8,70%
Se espera que el mercado de tarjetas de regalo de América Latina crezca durante 2022-2027 y el mercado latinoamericano tenía un valor de 10.500 millones de dólares en 2021. Esto puede atribuirse a la mayor aceptación de la tecnología, al aumento de la penetración de los principales actores y a la presencia de infraestructuras de hostelería bien establecidas en la región. El sector de las tarjetas regalo está creciendo gracias a los avances tecnológicos en la oferta de productos, al crecimiento del sector minorista y al elevado índice de uso de los teléfonos inteligentes.
A medida que crecía el número de plataformas de compra en línea, también lo hacía el número de tarjetas de regalo compradas en diversas plataformas en línea con fines de regalo. Además, el aumento de la aceptación de las tecnologías IoT en el ámbito doméstico, comercial e industrial, y la creciente penetración de las empresas de comercio electrónico probablemente impulsarán el sector de las tarjetas regalo en el periodo de pronóstico.
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Industry Definition and Major Segments
Gift cards are a type of promotional item, in the form of a debit card, offered by a retailer or bank to attract new consumers, increase brand recognition, promote business, and drive sales. They can be used as an alternative source of money, as they are prepaid cards that carry a set amount of money.
Depending on the type, the market is divided into:
• Closed Loop Card
• Open Loop Card
The market is broadly classified on the basis of its end users into:
• Retail Sale
• Corporate Institutions
Key regions covered include:
• Brazil
• Argentina
• Mexico
• Others
Market Trends
The Latin America gift card market is growing at a rapid pace due to the strategic planning of key players to promote discount coupons which will attract a multitude of potential consumers. This digitalisation and shopping trend is driving high sales in the business sector of gift cards and inducing market expansion. Moreover, the existence of numerous active users in Brazil and Mexico is driving the market towards pragmatic growth with the effect of a rise in the penetration of smartphones.
Increased demand in the corporate world of corporate gift cards to reward employees for their efforts and contributions, is also attributing to the industry’s growth. Apparently, an increase in the disposable income of consumers coupled with high spending power due to a shift in taste and preferences is also bolstering the market of gift cards. This e-commerce culture and growing popularity are among the major factors that are creating room for the market to develop its share and significance in Latin American regions.
Key Market Players
The major players in the market are:
• American Express Company
• Givex Corporation
• Blackhawk Marketing Services, Inc
• Fiserv, Inc.
• InComm Payments
• Qwikcilver Solutions Pvt Ltd.
• Others
The insights in the market research report provide growth possibilities, socio-political environment factors affecting the market, launches of products, new entrants dominating the market, and the presence of key companies driving the industry.
About Us:
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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