The global men’s grooming products market is anticipated to grow at a CAGR of 18.4% during the forecast period. The growing awareness among men’s associated with personal grooming is driving the market for men’s grooming products. In recent times, there has been observed a rise in spending on male toiletries along with an increase in need and requirements for more male-specific care products. Additionally, looking for overall body responsiveness and the social expectation for a better and improved look is on the rise among men which in turn is promoting the market growth. Moreover, to gain on the opportunity key players operating in the global men’s skincare products market had been adopting strategies such as new launches to achieve major market share.

For instance, in April 2023, Skincare brand Eos enters men’s grooming category with shave cream launch. New Eos UltraProtect Men’s Shave Cream offers superior glide, cushion and moisture aimed at enhancing the shaving performance to reduce the risk of razor bumps. The brand says the smooth, rich noncomedogenic formula is built like a moisturizer, providing 24-hour moisture to skin without irritants to prevent razor burn. Further, April 2022, Beiersdorf AG's brand Nivea Men launched a skin-care moisturizer from recycled carbon dioxide. The product was obtained by the carbon capture and utilization (CCU) process. The climate care moisturizer has a soothing effect on the skin and adds a refreshing moisture boost.

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Market Coverage

                 The market number available for – 2023-2031

                 Base year- 2022

                 Forecast period- 2024-2031

Segment Covered-

                 By Product Type

                 By Distribution Channel

Regions Covered-

                 North America

                 Europe

                 Asia-Pacific

                 Rest of the World

Competitive Landscape- including Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Shiseido Co., Ltd., Vi-john Group among others.

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Men’s Grooming Products Market Report Segment

By Product Type

                 Hair Care Products

                 Skin Care Products

                 Shave Care Products 

                 Other Products

By Distribution Channel

                 Specialty Stores

                 Supermarkets/Hypermarkets

                 Convenience Stores

                 Online Retail Stores

                 Other Distribution Channels

Men’s Grooming Products Market Report Segment by Region

North America                                                                                                           

·        United States

·        Canada                     

Europe

·        UK

·        Germany

·        Spain

·        France

·        Italy

·        Rest of Europe

Asia-Pacific

·                  India

·                  China

·                  Japan              

·                  South Korea

·                  Rest of APAC

Rest of the World

       Latin America

       Middle East and Africa 

Company Profiles

                 Beiersdorf AG

                 Clarins Pte. Ltd.

                 Cole Skincare For Men

                 Estée Lauder Companies

                 Johnson & Johnson Services, Inc.

                 L’OCCITANE INTERNATIONAL SA

                 Oriflame Cosmetics Global SA

                 Procter & Gamble

                 Shiseido Cosmetics Co. Ltd.

                 THE BODY SHOP INTERNATIONAL LTD.

                 Unilever PLC

                 Vitabiotics Ltd.

                 Vi-John Group

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