The bone and joint health supplements market is anticipated to grow at a considerable CAGR of 8.3% during the forecast period. Rising health awareness and innovations in the nutritional supplements sector are fueling the demand for the bone & joint health supplements market. Rising health awareness has influenced consumers to opt for healthy lifestyles, accompanied by dietary supplements. To take advantage of this trend, key players are focusing on launching new dietary supplements in innovative flavours to prevent diseases and treat nutritional deficiencies among kids and adults. Flavour preferences of consumers significantly impact their purchasing decisions that span across food, beverages, and even supplements. The flavour is one of the top motivators for consuming food, especially nutraceuticals. As a result, the introduction of innovative flavours is likely to showcase growth opportunities for the bone and joint health supplements market during the forecast period. For instance, in 2022, Nutrazee announced the launch of Calcium + Vitamin D gummies for kids & adults. Nutrazee’s Calcium+D3 gummies contain calcium and vitamin D, which help support bone health, teeth, and immune health. The gummies are 100% vegan and come in a natural orange flavour.
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In 2022, Amway India introduced a range of nutrition supplements in formats like flavorful gummies and jelly strips under its flagship brand Nutrilite. The range comprises three products – Seize the Day, strawberry flavoured gummies containing vitamins and minerals to support overall health and immunity, D-fence, jelly strips containing Vitamin D3 to support bone health and immunity, and I Candy gummies containing Lutein & Zeaxanthin to support eye health.
Global Bone and Joint Health Supplements Market Report Segment
By Form
- Commercial
- Soft Gels/Pills
- Powder
- Liquid
By Ingredients
- Vitamin D
- Vitamin K
- Calcium
- Collagen
- Magnesium
- Omega-3
- Glucosamine
- Others
By Application
- Men
- Women
- Senior Citizen
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Bone and Joint Health Supplements Market– Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Middle East & Africa
- Latin America
Company Profiles
- Amway Corp.
- BASF SE
- Bayer AG
- Bio-Tech Pharmacal
- GlaxoSmithKline plc.
- Koninklijke DSM N.V.
- Love Life Supplements
- Procter & Gamble Australia Pty Ltd.
- Simply Supplements
- The Bountiful Company (Nature's Bounty (NY) Inc.)
- Vitalife Ltd.
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