Global brain health functional food and beverage market is anticipated to grow at a CAGR of 10.5% during the forecast period (2024-2031). Brain health functional food and beverage companies develop products with ingredients like omega-3 fatty acids, antioxidants, vitamins, minerals, and herbal extracts to improve cognitive function. It conduct clinical trials to evaluate the product's efficacy and safety. Regulatory compliance is ensured to maintain quality standards. Marketing strategies raise awareness about brain health, and products are distributed through various channels. Consumer feedback is collected to inform product innovation, formulation adjustments, and marketing strategies. Furthermore, the market has seen significant growth primarily owing to increased focus on R&D by both public and private organizations and growing applications. For instance, in January 2024, Organic Valley introduced Family First, a functional milk product with 12 essential nutrients and DHA omega-3 fatty acids, to support brain health, in response to National Institute of Health data showing Americans are not consuming recommended amounts.

Further, in October 2023, Nutrient Survival launched BrainCare, a tropical lemonade-flavoured functional beverage which is formulated to support memory, focus, and cognitive performance. The 19-gram serving of this product contains 40 essential nutrients, nine bioactive ingredients for brain health, four neurotransmitter-converting ingredients, and three amino acids for brain energy.

Furthermore, in September 2023, Biotropics has launched novel BioKesum leaf extract clinically shown to support brain health, sourced from the tropical BioKesum plant that is endemic to the fauna of Malaysia.

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Market Coverage

                 The market number available for – 2023-2031

                 Base year- 2023

                 Forecast period- 2024-2031

Segment Covered- 

·        By Product 

·        By Distribution Channel

Regions Covered-

                 North America

                 Europe

                 Asia-Pacific

                 Rest of the World

Competitive Landscape-Abbott Laboratories, Danone S.A., Kellanova, PepsiCo, Inc.Unilever Group. and others.

Brain Health Functional Food and Beverage Market Report Segment

By Product 

                 Functional Bakery Products

                 Functional Dairy Products

                 Functional Cereal & Grains

                 Functional Baby Food

                 Functional Nutritional Bars & Supplements

                 Others (Functional beverages, and Frozen convenience meals)

By Distribution Channel

                 Online

                 Offline

                 supermarket

                 conventional

                 ospecialty

                 others

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Brain Health Functional Food and Beverage Market Report Segment by Region

North America                                                                                                           

·        United States

·        Canada                     

Europe

·        UK

·        Germany

·        Spain

·        France

·        Italy

·        Rest of Europe

Asia-Pacific

·                  India

·                  China

·                  Japan              

·                  South Korea

·                  Rest of APAC

Rest of the World

       Latin America

       Middle East and Africa 

Company Profiles

                 General Mills Inc.

                 GlaxoSmithKline plc  

                 Kellanova

                 Kerry Group plc

                 Koninklijke DSM N.V.

                 Mars, Inc.

                 Meiji Holdings Co., Ltd.

                 Nestlé S.A

                 NUTRAMARC Sports Nutrition & Co.

                 PepsiCo, Inc.

                 Post Holdings, Inc.

                 Suntory Holdings Ltd.

                 The Coca-Cola Co.

                 The Hain Celestial Group, Inc.

                 The J.M Smucker Co.

                 Unilever Group 

                 Yakult Honsha Co., Ltd.

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