The global menstrual health apps market is anticipated to grow at a CAGR of 18.8% during the forecast period (2024-2031). The market growth is driven by rising health awareness among women, digital literacy, smartphone usage, higher disposable income, improved internet connectivity, and the emergence of new market players. The market is segmented by application (into period cycle tracking, fertility & ovulation management, menstrual health management, and others (symptom monitoring, and health education and information)), platform (into Android, and iOS), and geographies (into North America, Europe, Asia Pacific and the Rest of the World).
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Market Highlights and Recent Developments
- The period cycle tracking segment is expected to hold the largest market share during the forecast period, attributing to the increasing demand, rising awareness, and increasing initiatives to de-stigmatize menstruation.
- For instance, in June 2022, Sirona launched a WhatsApp chatbot for period tracking. The tool aids menstruators globally by tracking periods, promoting menstrual health and hygiene, and providing a range of feminine hygiene products to address period, intimate, and toilet hygiene issues.
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- Additionally, technological advancements in mobile platforms, including iOS, have enabled the development of advanced menstrual health apps, making them more accessible and convenient for women.
- According to the National Center for Biotechnology Information (NCBI) report, in April 2022, the period tracker apps were popular, with 7.0% of Apple's 90,088 health apps focusing on women's health and pregnancy.
- Government support and policy advocacy are essential for enhancing the industry growth, by addressing systemic barriers, mobilizing resources, and ensuring sustainable funding and support for programs.
- In May 2020, Essar Foundation launched the Sahej app to raise awareness about menstrual hygiene and distribute over 400,000 sanitary napkins to women in Mumbai slums and the Mumbai Police. The app, developed in consultation with NGOs such as Rotaract Club, Kavach A Movement, and Ghar Bachao Ghar Banao Andolan, offers a one-stop solution for women to menstruate with dignity, a unique e-store of menstrual products, and interactive game-based learning.
- North America holds a significant share owing to the growing demand for demand for resources that support education and empowerment regarding women's health, particularly menstrual health, prosperity, and contraception.
- According to the National Center for Biotechnology Information (gov.) in April 2022, the FemTech apps encompass a wide range of technologies designed to support women's health, including apps for fertility tracking, contraception, and menstrual cycle monitoring. These apps have gained significant popularity, with over 200 million downloads, making them one of the top health app categories for adults.
- In June 2022, Sirona launched India's first-period tracker on WhatsApp. The period tracker can be used to track three goals, including tracking periods, conceiving, and avoiding pregnancy.
The major companies serving the global menstrual health apps market include Apple Inc., Clue, Flo Health Inc., NaturalCycles AG, Ovuline, Inc., and others. and others. The market players are increasingly focusing on business expansion and product development contributing significantly towards industry growth. For instance, in August 2021, Always and Thrive Global launched the first-period tracker and wellness app that helps end period poverty. The app is free and is designed to help track cycles in less than 30 seconds and improve holistic well-being.
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