The global RTD Cocktail market is anticipated to grow at a CAGR of 12.2% during the forecast period. The factor that is augmenting the growth of the market includes the growing demand for low-alcohol contain flavored RTD cocktails among the population especially in the young generation globally. Rum, Whiskey, Vodka, Wine, and others are the most popular cocktails that are largely consumed by people all over the world. The demand for such drinks is high in various countries, especially in North America and Europe. In addition, it is expected that the global consumption of no-low RTD cocktails is expected to increase by over 70% by 2024. Moreover, the rising health concern owing to the high consumption of drinks with high alcohol content is also the factor creating the demand for RTD cocktails. Besides, the production of alcohol drinks with more premium quality, better taste, more flavored, and an affordable price range is expected to create the scope for RTD cocktails drinks during the forecast period. An increase in the standard of living, high disposable income, changing customers choice preferences, and availability of organic, gluten-free RTD cocktails are also the factors accelerating the growth of the market. Moreover, due to busy lifestyles, customers are more inclined towards the adoption of foods and drinks that are ready to eat and consume, this is also the reason that has augmented the production of such products.
The introduction of RDT cocktails with natural ingredients and innovative packaging, rapid urbanization, and demand for premium quality drinks from high-income countries are expected to offer lucrative opportunities in the market during the forecast period. However, social beliefs regarding alcohol consumption in various countries, and the high cost of alcoholic drinks may become the restrains in the growth of the market during the forecast period.
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RTD Cocktail Market Segmentation
By Type
· Malt-based
· Spirit-based
· Wine-based
By Packaging
· Glass Bottles
· Canned
· Others
By Price
· Low
· Medium
· High/Premium
By Distribution Channel
· Online
· Offline
· Supermarket & Hypermarket
· Liquor Specialist Store
· Duty-Free Stores
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Regional Analysis
North America
· United States
· Canada
Europe
· UK
· Germany
· Spain
· France
· Italy
· Rest of Europe
Asia-Pacific
· India
· China
· Japan
· South Korea
· Rest of APAC
Rest of the World
· Latin America
· Middle East & Africa
Company Profiles
· Anheuser-Busch InBev
· Asahi Group Holdings, Ltd
· Bacardi Ltd.
· Boston Beer Company, Inc
· Brown-Forman Corp
· Diageo PLC
· Distell Group Ltd
· Halewood Artisanal Spirits
· Manchester Drinks Company Ltd.
· Pernod Ricard
· Radico Khaitan Ltd.,
· SHANGHAI BACCHUS LIQUOR CO., LTD.
· Suntory Holdings Limited
· Suntory Spirits
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