El nuevo estudio de Informes de Expertos titulado ‘Mercado Mexicano de Alimentos Congelados, Informe y Pronóstico 2022-2027′, analiza el mercado en base de producto, usuario, tipo, canales de distribución, y regiones clave. El informe evalúa las tendencias clave del mercado y los factores que conducen al crecimiento exitoso del mercado y examina la dinámica del mercado a través de indicadores de precio y demandas en desarrollo. También cubre las limitaciones de la industria y estudia su impacto en el mercado global, mientras analiza el mercado basado en los modelos SWOT y de las Cinco Fuerzas de Porter.

The new report by Informes de Expertos titled, ‘Mexico Frozen Food Market 2022-2027’, analyses the market on the basis of product, user, type, distribution channels and key regions. The report assesses the key market trends and factors driving the successful growth of the market and examines the market dynamics through price indicators and developing demands. It also covers industry restraints and studies their impact on the global market, while analysing the market based on SWOT and Porter’s Five Forces models.

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Los aspectos más destacados del informe son:

Visión General del Mercado (2017-2027)

• CAGR del Periodo de Pronóstico (2022-2027): 4,56%

El mercado mexicano de alimentos congelados alcanzó un valor de 8.900 millones con múltiples factores que estimularon su crecimiento. La presencia de supermercados e hipermercados y el creciente comercio electrónico han aumentado la demanda de alimentos congelados. Debido a la popularidad de las tiendas minoristas en línea, hay una gran disponibilidad del producto. El aumento de la renta urbana, el elevado poder adquisitivo de los consumidores y la estabilidad económica son los principales factores que impulsan el crecimiento del sector.

Además, la gente se está inclinando por los productos alimenticios listos para consumir (RTD) debido a los agitados horarios de la creciente clase trabajadora. Como resultado, la gente quiere cocinar algo que pueda prepararse fácilmente, y esto ha marcado la presencia de los alimentos congelados en el mercado. Además, hay un importante crecimiento de la mano de obra femenina que ha impulsado la necesidad de productos alimenticios de IDT, como los alimentos congelados. Se espera que la abundancia de alimentos congelados, como la carne, el marisco, las verduras, etc., haga proliferar el crecimiento del mercado en el periodo de pronóstico.

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Industry Definition and Major Segments

Frozen foods refer to food products preserved under low temperatures. These products include vegetables, seafood, meat, fruits, and so on. They also have a longer shelf life and it also preserves nutrition, taste and content value despite being frozen for a longer time.

On the basis of product, the market is segmented into:

• Frozen Ready Meals
• Meat and Poultry
• Seafood
• Vegetables and Fruit
• Potatoes
• Dairy Products
• Other

Based on user, the industry is bifurcated into:

• Food Service Industry
• Retail Users

On the basis of type, the sector can be broadly categorised into:

• Raw
• Medium Cooked
• Ready-to-Eat

The distribution channels in the market are:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Other

Key regions covered include:

• Baja California
• Northern Mexico
• The Bajío
• Central Mexico
• Pacific Coast
• Yucatan Peninsula

Market Trends

The majority of homes that purchase frozen food goods have done so online during the past year, which is significantly more than the number of households that purchase these products offline. The greatest online sellers of frozen food now include meat, poultry, and seafood as well as frozen dinners and entrees. This pattern is anticipated to continue over the long term and accelerate market expansion during the anticipated period.

Online buying is a popular trend among consumers right now. One of the key aspects driving this industry’s expansion is online retail. The availability of numerous new apps has made it even easier for customers to buy tasty goods that suit their interests. Due to their preference for avoiding retail stores, working people are drawn to the diversity of products that are offered. The rise of the frozen food industry is anticipated to be fueled by the increasing use of smartphones and the internet, which will also present chances for new players. Additionally, the vast majority of online shoppers added frozen items to their virtual shopping carts, according to AFFI.

Key Market Players

The major players in the market are:

• Nestlé SA
• FRoSTA AG
• McCain Foods Limited
• Nomad Foods Europe Limited
• Congelados Cientocinco, S.L
• Dr. August Oetker Nahrungsmittel KG
• Others

This report covers their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.