El nuevo informe de Informes de Expertos titulado ‘Mercado Latinoamericano de Plataforma de Datos de Clientes, Informe y Pronóstico 2022-2027′, ofrece un análisis profundo del mercado, evaluándolo por componente, modo de despliegue, tamaño de la organización, aplicación, vertical, y las regiones clave. El informe analiza los factores clave de éxito y las limitaciones, también rastrea las últimas tendencias en la industria y estudia su impacto en el mercado en general. Además, evalúa la dinámica del mercado, cubriendo los indicadores clave de demanda y precio, junto con el análisis del mercado basado en los modelos FODA y las Cinco Fuerzas de Porter.

The new report by Informes de Expertos titled, ‘Latin America Customer Data Platform Market 2022-2027’, gives an in-depth analysis of the market, assessing it based on component, deployment mode, organization size, application, vertical, and key regions. The report analyses key success factors and constraints, tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.

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The key highlights of the report include:

Market Overview (2017-2027)

• Forecast CAGR (2022-2027): X%

En América Latina, el sector de las plataformas de datos de clientes está estimulado por la creciente importancia de la satisfacción del cliente en diversas industrias. A nivel mundial, el uso de Internet y la interacción con los clientes en línea han hecho que el mercado crezca constantemente en la dirección positivo. Dado que las recomendaciones personalizadas y en tiempo real son cada vez más importantes, el mercado de las plataformas de datos de clientes está prosperando.

Las empresas tienen que dar prioridad a la satisfacción del cliente a la hora de comprar en una plataforma, con lo que aumenta el tamaño del mercado de las plataformas de datos de clientes. Además, ha llevado a los anunciantes a centrarse más en las recomendaciones personalizadas para fidelizar a los clientes. La digitalización global de todo el mercado se ha visto considerablemente favorecida por el brote de COVID, que ha contribuido en gran medida al crecimiento de las perspectivas del mercado objetivo.

Como resultado, la importancia de la tecnología ha aumentado y los principales actores del mercado han comenzado a adoptar tecnologías avanzadas como la inteligencia artificial y el aprendizaje automático. El sector de los datos de clientes está ganando popularidad con el análisis avanzado de datos y el análisis predictivo.

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Industry Definition and Major Segments

By integrating information from several tools, a Customer Data Platform (CDP) provides a centralised single customer database. Using this database, users can keep track of all touch points and interactions with a given product or service. The database can be subdivided virtually indefinitely to generate more specialized and customised marketing strategies.

In terms of components, the market is bifurcated into:

• Platform
• Services

Depending on the deployment mode, the market can be classified into:

• On-Premises
• Cloud

Based on the size of the organisation, the market is categorised into:

• Large Enterprises
• Small and Medium Enterprises (SMEs)

In terms of application, the market can be divided into the following categories:

• Personalised recommendations
• Predictive Analytics
• Marketing Data Segmentation
• Customer Retention and Engagement
• Security Management
• Others

Depending on the verticals, the market can be segmented into:

• BFSI
• Retail and eCommerce
• Media and Entertainment
• Travel and Hospitality
• Telecom and IT
• Healthcare
• Others

Key regions covered include:

• Brazil
• Argentina
• Mexico
• Others

Market Trends

Customer data platforms have several uses and benefits. Some of its use cases include data consolidation, better control or retargeting of customer profiles, predictive analytics, and the ability to leverage different types of data gathered from multiple sources. difference. Its benefits include the ability to provide organizations with a single view of their customers, allowing them to gather data from multiple sources and create a more complete view of each customer. These benefits are encouraging the adoption of customer data platforms by many organizations, thereby propelling the growth of the market.

The customer data platform also allows companies to be more flexible and agile by providing them with the information they can use anywhere. Their flexibility and agility also allow them to respond to changing consumer behaviours and needs. Plus, when you have a CDP, you’ll be able to better leverage customer data and help voters need the information to run campaigns, analytics, and more accessible customer service.

Key Market Players

The major players in the market are:

• SAP SE
• Oracle Corporation
• Microsoft Corporation
• Adobe Inc.
• SAS Institute Inc
• Others

This report covers their profiles and provides information on expansions, investments and mergers and acquisitions, among other latest industry developments.