The latest report by IMARC Group, titled “GCC Non-Alcoholic Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, offers a comprehensive analysis of the industry, which comprises insights on the GCC Non-Alcoholic beer market share. The GCC Non-Alcoholic beer market is expected to exhibit a growth rate (CAGR) of 12.21% during 2023-2028.
Factors Affecting the Growth of the GCC Non-Alcoholic Beer Industry:
- Cultural Sensitivity and Regulation:
The GCC countries adhere to Islamic principles that discourage the consumption of alcoholic beverages. Non-alcoholic beer provides a culturally acceptable alternative, allowing individuals to enjoy the taste of beer without the presence of alcohol. Strict regulations and cultural norms surrounding alcohol consumption in the region drive the demand for non-alcoholic alternatives.
- Health and Wellness Trends:
Increasing health consciousness and wellness trends globally contribute to the growth of non-alcoholic beer consumption in the GCC. Consumers are seeking healthier beverage options with lower calorie content and reduced alcohol intake. Non-alcoholic beer aligns with these health-conscious preferences, offering a refreshing choice without the effects of alcohol.
- Market Expansion and Innovation:
The non-alcoholic beer market in the GCC is expanding with a variety of product offerings and innovations. Breweries and beverage companies are introducing diverse flavors and improved brewing techniques, enhancing the taste and quality of non-alcoholic beer. Increased marketing and awareness campaigns also contribute to the market's growth, educating consumers about the available options and encouraging them to embrace non-alcoholic beer as a mainstream beverage choice.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/gcc-non-alcoholic-beer-market/requestsample
Leading Companies Operating in the GCC Non-Alcoholic Beer Industry:
- Barbican (Aujan Group Holding)
- Anheuser-Busch InBev
- Carlsberg Breweries A/S (Carlsberg Group)
- Heineken N.V. (Heineken Holding N.V.),
- Swinkels Family Brewers
GCC Non-Alcoholic Beer Market Report Segmentation:
By Brewery Type:
- Macro Brewery
- Micro Brewery
- Others
Based on the brewery type, the market has been divided into macro brewery, micro brewery, and others. This segmentation shows the diverse landscape of breweries operating in the GCC non-alcoholic beer market.
By Technology:
- Restricted Fermentation
- Dealcoholization
- Others
Dealcoholization dominance in the market is due to its ability to extract alcohol from beer, resulting in a product with minimal alcohol content or completely alcohol-free options. This method ensures that consumers can enjoy the refreshing taste of beer without the effects of alcohol, catering to a growing demand for non-alcoholic alternatives.
By Flavour:
- Flavoured
- Unflavoured
Based on the flavour, the market has been divided into flavoured and unflavoured. This segmentation shows the diverse preferences among consumers. Flavoured non-alcoholic beers offer a variety of options, including fruity, hoppy, or spicy notes, catering to those seeking unique and innovative taste experiences. On the other hand, unflavoured options maintain the traditional beer taste, appealing to consumers who prefer the classic beer flavor without additional enhancements.
By Packaging:
- Glass Bottles
- Metal Cans
- Others
Based on the packaging, the market has been divided into glass bottles, metal cans, and others. This segmentation shows the various packaging preferences of consumers. Glass bottles are often associated with premium quality, while metal cans offer convenience and portability.
By Distribution Channel:
- Direct Sales
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Retail
- Others
Based on the distribution channel, the market has been divided into direct sales, supermarkets and hypermarkets, convenience stores, specialty stores, online retail, and others. This segmentation shows the diverse retail landscape for non-alcoholic beers. Direct sales may involve brewery-owned outlets, ensuring a direct connection with consumers. Supermarkets, convenience stores, and specialty stores offer wide accessibility, while online retail provides the convenience of ordering from home, contributing to the overall market growth.
By End User:
- Institutions
- Direct Consumers
Based on the end user, the market has been divided into institutions and direct consumers. This segmentation shows the dual nature of the market, where non-alcoholic beers are consumed both in social settings, such as restaurants, bars, and events, and individually by direct consumers. Institutions play a crucial role in catering to the demand for non-alcoholic options during social gatherings, while direct consumers seek these products for personal consumption, reflecting changing lifestyle choices.
Regional Insights:
- UAE
- Saudi Arabia
- Oman
- Kuwait
- Bahrain
- Qatar
UAE’s dominance in the market is due to its progressive consumer preferences, increasing health consciousness, and a growing trend towards a balanced lifestyle. The demand for non-alcoholic beer in the UAE is bolstered by a cultural shift towards healthier beverage choices, creating a favorable environment for market expansion. Additionally, the presence of key players and effective distribution networks further contributes to the significant market share held by the UAE in the GCC non-alcoholic beer market.
GCC Non-Alcoholic Beer Market Trends:
The expansion of the market in the GCC countries is primarily fueled by the substantial Muslim population in the region, adhering to the Islamic Shariah Law, which prohibits alcohol consumption. Market growth is further driven by the increasing popularity of a diverse array of non-alcoholic beer flavors, particularly appealing to millennials and women. Elevated living standards and rising incomes contribute to higher per capita expenditures on premium non-alcoholic beverages. Responding to evolving consumer preferences, regional manufacturers are introducing innovative flavors and textures in non-alcoholic beer offerings.
Additionally, international market players are incorporating malted beverages into their product portfolios to align with the traditional culture and beliefs of the GCC consumers. The future sees the continued expansion of non-alcoholic beer availability in both physical and online retail outlets, further fostering market growth across the GCC region.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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