According to the latest report by IMARC Group, titled “Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, offers a comprehensive analysis of the industry, which comprises insights on online advertising industry report. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The market reached a value of US$ 360 Billion in 2020. The global online advertising market to grow at a CAGR of 20.5% during 2021-2026.
Online advertising is the process of using the internet as a medium to deliver marketing or promotional messages to an identified as well as intended audience. It assists in attracting website traffic and brand exposure and is designed to encourage the targeted consumer to engage in a specific action, such as making a purchase. Online advertising is the most effective way for all businesses to find new customers, expand their reach, and diversify their revenue streams. It not only helps brands to find the right audience, but it is also a fast and easy way of advertising, which helps keep the target audience engaged.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Market Trends:
The global market is majorly driven by the increasing demand for online advertising from the automotive, banking, financial services, and insurance (BFSI), retail, media and entertainment, and transport industries. In line with this, many organizations are planning to shift their advertising investment to online platforms as most end users are now operating online with digital gadgets, thus creating a positive outlook for the market. Furthermore, rapid technological advancements, coupled with the rising digital spending by enterprises, are positively influencing the market growth. Apart from this, massive penetration of connected devices and a highly developed digital ecosystem backed by large media companies and ICT service providers are catalyzing the demand for online advertising. Moreover, a strong focus on digital media campaigns among businesses acts as another growth-inducing factor.
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Competitive Landscape with Key players:
The report has also analysed the competitive landscape of the market with some of the key players being.
- Amazon
- Yahoo
- AOL
- Baidu
- Microsoft
Global Online Advertising Market Segmentation:
Our report has categorized the market based on region and segments.
Breakup by Segments:
- Search
- Display
- Classified
- Video
- Others (lead generation, rich media, etc.)
Regional Insights:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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