The new report by Expert Market Research titled, ‘Global Augmented Reality Market Report and Forecast 2021-2026’, gives an in-depth analysis of the global augmented reality market, assessing the market based on its segments like component, type, device, technology, application, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2015-2026)
- Historical Market Size (2020): USD 15 Billion
- Forecast CAGR (2021-2026): 42%
- Forecast Market Size (2026): USD 122 billion
The global augmented reality market witnessed significant growth in the historical period due to increasing investment in technology and rising awareness among the end-use consumers. The North America region dominated the market in 2020. This domination can be attributed to presence of major players in the augmented reality market. The region is also at the forefront of technology adoption and deployment, along with Europe. Because of the increased acceptance of augmented reality technology in gaming and entertainment applications, the European Union is expected to rise significantly in the projected period. With the increasing adoption of augmented reality technology by key nations such as China and India, Asia Pacific is likely to emerge as the fastest-growing regional market in the forecast period.
Industry Definition and Major Segments
Augmented reality (AR) is a digitally augmented version of the real physical environment created by the use of digital visual elements, music, or other sensory stimulation given through technology. It is a developing trend among organisations active in mobile computing and, in particular, commercial apps.
Based on component, the market can be categorised into the following:
Based on the type, the market can be segmented into:
- Marker-Based
- Marker-Less
- Location-Based AR
Based on the device, the market can be divided into three segments, such as:
- Head-Mounted Display
- Head-Up Display
- Smart Glass
Based on the technology type, the market can be divided into segments, such as:
- Monitor Based
- Mobile Based
- Near Eye
The market can be divided into following segments based on the applications:
- Automotive
- Healthcare
- Military and Defence
- Education
- Retail
- Engineering
- Real Estate
- Entertainment
- Others
The regional market for augmented reality includes:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Market Trends
The growth of the industry is widely driven by the entertainment industry. As we witness the modern technological revolution, the need for augmented reality and its wide range of application in a variety of end-use is likely to drive the market in the forecast period. People’s growing preference for smartphones, smart glasses, and other handheld and wearable devices is driving the use of mobile augmented reality technologies to create immersive experiences. As a result, businesses are particularly interested in the potential of augmented reality technology to provide customers with a personalised and engaging experience in marketing and advertising. Several providers of augmented reality based solutions are cooperating with healthcare institutions to create augmented reality powered healthcare applications for a variety of objectives driving the market.
Key Market Players
The major players in the global market are Google LLC, Microsoft Corporation, PTC Inc., Epson America, Inc., Apple Inc., and Lenovo Group Limited, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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