Lucintel's latest market report analyzed that soap and detergent based fragrance provides attractive opportunities in the conventional retail, online sale, B2B, and B2B – TP markets. The soap and detergent based fragrance market is expected to reach $9.8 billion by 2028 with a CAGR of 4.5%. In this market, household detergents is the largest segment by product, whereas online sales is largest by distribution channel.
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Based on product, the soap and detergent based fragrance market is segmented into household detergents, industrial soaps & detergents, household soaps, and others. The household detergents segment accounted for the largest share of the market in 2023 and is expected to register the highest CAGR during the forecast period, due to increased consumer awareness towards personal hygiene.
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The Soap and Detergent Based Fragrance Market is marked by the presence of several big and small players. Some of the prominent players offering soap and detergent based fragrance include Avon Products, CavinKare, Henkel, Lion Corporation, The Estée Lauder Companies, Amway Corporation, Coty, and ClarinsS.A..
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