The idea behind Move-to-Earn is to tokenize physical activity like exercising so that users can earn cryptocurrency or NFTs based on how much they exercise or how many fitness-related challenges they finish. The growth is mainly due to the rise in awareness for adopting healthy lifestyle, availability of various fitness platform, and the growing percentage of sports enthusiasts is driving the growth of the market during the forecast period. Apart from this, the advent of modern technologies, such as machine learning, artificial intelligence, and augmented reality, in the health and fitness space has revolutionized the fitness industry. These technologies have changed the way individuals exercise at home instead of visiting gyms and fitness clubs to keep themselves fit & healthy.

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The Move to Earn Fitness Apps Market is expected to grow at a steady rate of around 18.3% during the forecast period (2022-2028) owing to rising healthcare costs, an increase in the incidence of obesity, and an increase in the number of athletes, which has a favorable effect on the market’s expansion. The deployment of 3G and 4G network infrastructure, as well as the launch of 5G networks in areas with stronger economies, are further factors driving market expansion. Further, due to the rise in use of smartphones is fueling the proliferation of various move to earn fitness apps on the market. In addition, continual network infrastructure improvements and increased network coverage are driving up demand for fitness apps.

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 Based on platform, the market is segmented into iOS, android, and others. The android segment is expected to grow with high CAGR during the forecast period which is mainly due to the growing adoption of this platform in the developing countries. Apart from this, rising disposable income is also boosting the demand for the high adoption of android smartphones.

On the basis of device, the market is segmented into smartphones, tablets, and wearable devices. The smartphone segment is expected to hold the maximum share in the market. An increase in the penetration of smartphone users globally is a major parameter contributing to the growth of this segment. The enlargement of the segment during the past few years can be attributed to the high adoption rate of iOS devices all over the world. For instance, active users of Apple devices grew to more than 1.5 billion in the first fiscal quarter of 2020 from about 1.4 billion in the first fiscal quarter of 2019.

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For a better understanding of the market adoption of the move to earn fitness apps industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. APAC is anticipated to grow at a substantial CAGR during the forecast period due to rising awareness among individuals, favorable government policies, rising awareness among elderly people about the benefits of such apps and monitoring the current state of health is leading to market growth. In addition to this, the surge in investments and number of startups within the region is further impacting the growth positively. For instance, India-based move to earn fitness startup, Fit mint proclaimed seed funding of USD 1.6 million in June 2022. The funds will be used for team expansion and marketing.

Some of the major players operating in the market include Fit mint, Evidation, Healthy Wage, Sweat coin, Diet Bet, Map My Fitness, Vitality, Charity Miles, Higi, and Win walk.

Global Move to Earn Fitness Apps Market Segmentation

Market Insight, by Platform

• iOS

• Android

• Others

Market Insight, by Device

  • Smartphones
  • Tablets
  • Wearable Device

Market Insight, by Region

  • North America US
  •  Canada
  •  Rest of North America
  • EuropeGermany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-PacificChina
  • Japan
  • India
  • Rest of Asia-Pacific
  • Rest of the World

Top Company Profiles

  • Fit mint
  • Evidation
  • Healthy Wage
  • Sweat coin
  • Diet Bet
  • Map My Fitness
  • Vitality
  • Charity Miles
  • Higi
  • Win walk