A prenatal vitamin is a multivitamin that is designed to give women the key nutrients they need when trying to conceive, during pregnancy, and while breastfeeding postpartum. The increasing awareness about a healthy diet and medication among pregnant women is attributed to the rise in the demand for vitamin supplements. Furthermore, the higher number of stillbirths due to nutrient deficiency during fetal growth is one of the important reasons for the growth of prenatal vitamin supplements. For instance, as per the WHO, there are nearly 2.6 million stillbirths every year, one every 16 seconds.

The Prenatal Vitamin Supplements market is expected to grow at a steady rate of around 7% owing to the rising cases of cancer diseases. This is attributed mainly to the stressful and sedentary lifestyle of pregnant women which has led to increase in the deficiency of minerals and vitamins among them. Apart from this, the improper nutrition of baby, surge in birth defects, and rising awareness regarding the benefits of prenatal vitamins will also have a positive impact on the market’s growth.

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Based on the product, the market has been categorized into capsules, powder, and gummy. Among them, the capsules segment is expected to have significant growth in the market. The capsules are more prescribed by doctors mainly due to their higher shelf life and the controlled release of the drugs is an important factor in the growth of the segmental growth of the capsules in the market. Furthermore, ease in the dissolution of the capsules in the stomach is also an important factor the segmental growth.

Based on the distribution channel, the market has been categorized into online channels, pharmacies, and supermarkets. Among them, the online segment is expected to have significant growth in the market during the forecast period. The increasing internet penetration and rising number of mobile applications are attributed to the segmental growth in the prenatal vitamin supplements market. For instance, as per the world bank, 29% of the Indian population was using the internet in 2019, and the number reached 43% by 2020.

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For a better understanding of the market adoption of the Prenatal Vitamin Supplements industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The Asia Pacific constitutes a significant prenatal vitamin supplement market due to the high fertility rate of the region coupled with the rising awareness about the consequences of vitamin deficiency in the region.  For instance, in 2019, women in the region had on average 2.3 children and it highly varies among the countries.

Some of the major players operating in the market include Biotics Research Corporation, Church & Dwight Co., Inc., Country Life LLC, MegaFood, Metagenics Inc., New Chapter Inc., Pharmavite LLC, Rainbow Light, Twinlab Corporation, and FANCL

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Global Prenatal Vitamin Supplements Market Segmentation

Market Insight, by Product

• Capsules

• Powder

• Gummy

Market Insight, by Distribution Channel

• Online channels

• Pharmacies

• Supermarkets

Market Insight, by Region

  • North America US
  •  Canada
  •  Rest of North America
  • EuropeGermany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-PacificChina
  • Japan
  • India
  • Rest of Asia-Pacific
  • Rest of the World

Top Company Prxofiles

  • Biotics Research Corporation
  • Church & Dwight Co. Inc.
  • Country Life LLC
  • MegaFood
  • Metagenics Inc.
  • New Chapter Inc.
  • Pharmavite LLC
  • Rainbow Light
  • Twinlab Corporation
  • FANCL