Lucintel's latest market report analyzed that automotive memory provides attractive opportunities in infotainment system, powertrain, instrument cluster, and ADAS applications. The automotive memory market is expected to reach $4.02 billion by 2028 with a CAGR of 18%. In this market, NOR is the largest segment by product, whereas ADAS is largest by application.

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Based on product, the automotive memory market is segmented into NOR, NAND, Flash, DRAM, and others. The NOR segment accounted for the largest share of the market in 2023 and is expected to register the highest CAGR during the forecast period, due to increasing usage of infotainment systems and engine control has created the demand for fast booting in modern vehicles.

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The Automotive Memory Market is marked by the presence of several big and small players. Some of the prominent players offering automotive memory include Toshiba, Samsung, Integrated Silicon, Micron Technology, and Cypress Semiconductor (Infineon).

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