The growing health consciousness among consumers has pushed food vendors to adopt artificial sweetener alternatives. As a result of this, rice syrup is being increasingly used in numerous food products including bakery products, desserts, and dairy products. Various macro factors such as rapid urbanization, the growing popularity of packaged food items, changing food habits, and increased demand for clean-label products, are also soaring the demand for rice syrup. Another crucial market driver is the rising demand for convenience food due to hectic lifestyles. Rice syrups increase the shelf-life of packaged food items. In such a business scenario, small and medium-scale product manufacturing firms are adopting innovative strategies to gain a competitive edge in the market. Against this backdrop, the global rice syrup market is projected to reach robust maturity over the projected period.

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High Consumption of Brown Rice Syrup by Infants Aids in Market Expansion

World Health Organization (WHO) suggests complete breastfeeding for the first six months of infant birth and continued breastfeeding for as long as possible. Breast milk provides the necessary immunoglobulins required to build the immune system. However, of late, breastfeeding problems such as sore nipples, engorged breasts, mastitis, leaking milk, pain, and failure to latch on by the infant, have become quite prominent. In this context, brown rice syrup has emerged as a healthy alternative to breast milk. This syrup has proven to be effective in treating diarrhoea in infants by promoting better digestion and supplementing adequate nutrition. This creates a favourable landscape for the global rice syrup market to grow at an unabated rate.

Increased Emphasis on Sugar Alternatives to Create Positive Dynamics in Rice Syrup Market

The growing prevalence of fatal diseases such as diabetes, high blood pressure, and heart disease, has resulted in increased health consciousness among consumers. This in turn has led to consumers seeking sugar substitute products, soaring the demand for rice syrup. Organic rice syrup also doesn’t include fructose, making it a healthy alternative to sugar. Furthermore, in the near future, the demand for organic rice syrup will continue to grow due to the rising preference for plant-based products. Therefore, it is predicted that the growing adoption of rice syrup as a natural sweetener will create revolutionary growth prospects in the global rice syrup market.

Growing Demand for Organic Ingredients Enables Europe to Rise as Market Leader

Europe’s rice syrup market is projected to emerge as a key region due to the growing demand for organic ingredients in the region. Moreover, favourable regulations by the European Union (EU) towards the distribution of rice syrup are boosting the sales of rice syrup in the region. Consumers in the region are also inclined toward different glucose as part of their breakfast. Apart from that, the flourishing bakery industry has further propelled the use of rice syrups as an ingredient in the region.

Prominent Market Players

Some of the global players in the rice syrup market include Habib Rice Products Ltd. (Pakistan), Nature’s One, Inc. (U.S), Wuhu Deli Foods Co. Ltd. (China), Suzanne’s Specialties (U.S),  California Natural products (U.S),  Axiom Foods (U.S), Cargill, Incorporated (U.S), ADM (U.S), Associated British Foods Plc (UK),  GulshanPolyols Ltd. (India), Wuhu Haoyikuai Food Co. Ltd. (China),  and Nature Bio-Foods Ltd. (Netherlands).

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