IMARC Group, a leading market research company, has recently releases report titled “Whey Protein (Powder and Concentrate) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global whey protein market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the whey protein market?

Whey protein is a supplement derived from whey, a watery portion of milk that splits from the curds during cheese production. It improves muscle mass, maintains blood sugar levels, promotes weight loss, reduces inflammation, and aids in diabetes treatment. As the supplement assists in enhancing athletic performance and boosting strength, it is gaining traction among athletes and sports enthusiasts across the globe.

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What are the growth prospects and trends in the whey protein Industry?

The rising purchasing power and the widespread adoption of a healthy and nutritious diet among consumers are primarily augmenting the whey protein (powder and concentrate) market. Furthermore, the rising usage of the product in the preparation of shakes, muffins, smoothies, cupcakes, pancakes, coffee, and spreads, which are served across commercial food outlets, is also bolstering the market growth.

Besides this, the increasing awareness about the health benefits of consuming the supplement and the growing health consciousness among the masses are positively influencing the global market. Moreover, the inflating utilization of the product in the making of baby food and infant formula and the rising concerns of parents about the balanced nutrition of their children are further catalyzing the market growth. Besides this, the increasing consumption of dietary supplements in daily routines for maintaining overall health is acting as another significant growth-inducing factor.

Additionally, manufacturers are introducing novel variants in innovative flavors, including coconut, caramel, chocolate, cranberry, and coffee, to expand their product portfolio, which is also driving the global market. In addition to this, the growing focus on providing protein-based beverages and bakery products through online retail channels and the expanding e-commerce sector are expected to drive the whey protein (powder and concentrate) market in the coming years.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Type:

• Whey Protein Concentrate
• Whey Protein Isolate
• Whey Protein Hydrolysates

Breakup by Application:

• Food and Beverages
• Nutrition Products and Pharmaceuticals
• Feed Applications
• Others

Market Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Who are the key players operating in the industry?

The report covers the major market players including:

• Arla Foods
• Agropur Inc.
• Hilmar Cheese Company, Inc.
• Glanbia Plc
• Kerry Group Plc
• Milk Specialties Global
• Leprino Foods Company
• Carbery
• Grande Cheese Company
• Lactalis Group

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