According to a recent report by Reports and Data, the global Cotton Maternity Bra Market was worth USD 7.40 billion in 2021, with a projected revenue compound annual growth rate (CAGR) of 7.8% during the forecast period. The market growth is attributed to technological advancements in bra manufacturing, increased awareness about breast health and management, and women’s consciousness to avoid breast sagging or ptosis.
Another significant aspect fueling market expansion is the accessibility of a broad selection of Cotton Maternity Bras in various sizes, designs, patterns, materials, and colours. Cotton Maternity Bras offer the support that is required for the milk glands to operate normally during pregnancy, and the stretchable fabrics can accommodate changes in breast size throughout breastfeeding. In addition to being comfortable for breast tissues, nursing bras are effortlessly adjustable thanks to the multiple hooks in the back. Additionally, Cotton Maternity Bras manufacturing innovation and technology are fostering market growth.
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Major Companies:
Jockey, Thirdlove, Seraphine, H&M Group, Clovia, Mamacouture, Belabumbum, Hotmilk Lingerie, Hatch Collection, and Wacoal Emea Ltd.
Driving Factors for The Cotton Maternity Bra Market:
- Technological advancement in bra manufacturing: Cotton Maternity Bras are now more supportive and comfortable, and they also fit and perform better thanks to the introduction of new technologies and materials.
- Growing awareness of breast health and management: As breast health becomes more and more important, women are realising how important it is to wear supportive bras throughout pregnancy and breastfeeding.
- Cotton Maternity Bras are now offered in a range of options that allow women to select the one that best meets their preferences, which has helped to the market's expansion. Cotton Maternity Bras come in a number of sizes, designs, patterns, materials, and colours.
- Significant consciousness among women to prevent breast sagging or breast ptosis: Women are increasingly aware of the need to prevent breast sagging or breast ptosis, which has led to the demand for more supportive and comfortable Cotton Maternity Bras.
- Innovation and technology in Cotton Maternity Bra manufacturing: Manufacturers are continuously innovating and improving the technology used in the manufacturing of Cotton Maternity Bras to enhance the comfort and functionality of the product.
Some of Trends in The Cotton Maternity Bra Market:
- Increasing focus on comfort: Cotton Maternity Bras are being designed to offer more comfort to pregnant and lactating women. Manufacturers are using soft, breathable and stretchable fabrics to make bras that are not only supportive but also comfortable for everyday wear.
- Rise of sustainable and eco-friendly materials: There is a growing demand for Cotton Maternity Bras made from sustainable and eco-friendly materials. Brands are using recycled fabrics and materials that are free from harmful chemicals to cater to this demand.
- Innovative designs and features: Cotton Maternity Bras are being designed with innovative features such as removable padding, adjustable straps, and nursing clips to make breastfeeding easier. Some bras also come with anti-microbial properties to prevent odor and infection.
- Increasing popularity of online sales: Online sales of Cotton Maternity Bras are becoming increasingly popular due to the convenience and accessibility they offer. Brands are offering a wider range of sizes, styles and colors online, making it easier for women to find bras that fit their preferences.
- Growing awareness about breast health: There is a growing awareness about breast health and the importance of proper support during pregnancy and breastfeeding. As a result, more women are seeking out Cotton Maternity Bras that offer the necessary support and comfort.
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